Michael Maslansky discusses messaging regarding the current financial crisis, bailouts, and American sacrifice.
Michael Maslansky conducted a focus group to get reactions to Obama’s speech to the joint session of Congress, laying out his plan for Healthcare Reform. The Instant Response dial testing revealed the second by second reaction of Republicans and Democrats to the President’s national Health Care Address.
Michael Maslansky discusses how language affects perceptions of the War on Terror and the stimulus package.
Michael Maslansky conducted a focus group to get reactions to President Obama’s speech laying out his decision to send more American Troops to Afghanistan. The Instant Response dial testing revealed the second by second reaction of Republicans and Democrats to the President’s address.
Michael Maslansky provides lessons in crisis communication for Toyota, BP, and Transocean in his interview with Investors Business Daily.
It’s inevitable. Even the best companies have to learn to deal with a public crisis every now and then.
New York-based corporate communications expert Michael Maslansky, author of the new book “The Language of Trust,” says firms facing a public relations crisis must do more than they first think is necessary to protect their image.
With BP still unable to stop one of the ghastliest corporate-triggered disasters in history, it’s hard not to open a book like Michael Maslansky’s The Language of Trust: Selling Ideas in a World of Skeptics (Prentice Hall Pres) with a foul taste in your mouth.
The problem, as the world’s skeptics know, isn’t what companies say. The problem is what they do.
Companies should be honest about product, brand weaknesses.
Months ago Domino’s launched a campaign introducing a new pizza recipe by bluntly telling consumers its old product was terrible. Showing videotaped footage from focus groups and other customer feedback, Domino’s President Patrick Doyle surrounded himself with comments about pizza that “tastes like cardboard” and is “devoid of flavor.”
The campaign was met with immediate criticism from the marketing mavens. Many said it would only serve to highlight what non-customers dislike about Domino’s. Or worse – that it would chase away current customers. The result? In early May, Domino’s announced unprecedented same-store sales increases of 14.3%.
While the film was not nearly as funny as Gervais, it is a great set-up for the book and Ivana is the third person to raise it with me. Read more for her conclusions about the book, and the movie:
An Interview with Michael Maslansky, RainToday
Trust—it’s the crucial aspect of selling professional services. If prospects don’t trust you, they won’t buy from you. We all know this, but often we kill any trust that might be developed with our sales and marketing tactics. And we might not even know that we’re sabotaging our efforts.
Despite the fact that we’re in an age of doubt, skepticism and mistrust, corporate-speak still rules.
It’s amazing that big companies often seem tone-deaf in their routine communications with customers and other stakeholders. Sure, there’s the eternal specter of SOX compliance — adhering to the rules set forth by the corporate governance standards dictated by the Sarbanes Oxley Law — but that doesn’t preclude effective human communication without bluster, artifice or obfuscation. The big problem is that we’re still living between two realities; as savvy as some managers are about the new world of truth and transparency, there’s still a strong gravitational pull that draws them back toward the old-school happy-talk they once relied upon.
Mike Carruthers interviews Michael Maslansky about the ability to trust businesses and speak the same language.
Armed with more than a decade’s worth of research, Michael Maslansky, the author of THE LANGUAGE OF TRUST Selling Ideas in a World of Skeptics explains what individuals and corporations need to do now to overcome the global skepticism.
TheStreet.com interviews Michael Maslansky on Real Story. Listen now
Michael Maslansky, CEO of maslansky luntz + partners, appeared on MSNBC Live Wednesday July 13th to offer commentary on the debt ceiling negotiations and 2012 presidential campaign fundraising. Opposite from Michael is MSNBC Political Analyst Karen Finney, a former Democratic Committee Spokesperson.
Michael Maslansky, CEO of maslansky luntz + partners, visited FOX and Friends on Saturday October 23rd 2010 to discuss the politicians who helped or hurt their causes in the debates that took place during the previous week. Winners included Oklahoma Gubernatorial Democratic candidate, Jari Askins and Tea Party stumper, Sarah Palin who were both able to tap into their base and rally support.
On the other side, Delaware’s Senatorial candidate, Republican Christine O’Donnell focused on too small of an issue that missed its mark. Speaker of the House, Democrat Nancy Pelosi also struggled in getting her point across due to the negative language she used.
Michael Maslansky, CEO of maslansky luntz + partners, visited Fox’s Strategy Room on October 29, 2010 to discuss recent political ads and debate the effectiveness of negative ads in a candidate’s campaign.
Michael Maslansky, CEO of maslansky luntz + partners, participated in a round table discussion on CNN’s “Parker-Spitzer” on October 28, 2010.
Trust Across America, dedicated to unraveling the complexities of trustworthy business behavior, has selected 2010’s Top 100 Thought Leaders in Trustworthy Business Behavior. These people collectively represent a group that can genuinely transform and reverse the cycle of mistrust in business.
According to Barbara Kimmel, Executive Director, “This year’s recipients include leaders from the public and private sectors as well as authors, consultants, researchers and academics. Each recipient has made an extensive, positive contribution to building trust in business.”
The full list of honorees can be found at http://www.trustacrossamerica.com/offerings-thought-leaders.shtml.
A CNN Opinion article written my Michael Maslansky on voter reactions to the State of the Union speech can be found at CNN.com.
Anderson Cooper 360* Video Analyzing viewers’ reactions to SOTU address can be found on the AC360 Blog.
Michael Maslansky, CEO of maslansky luntz + partners, sits down with Fox and Friends hosts Gretchen Carlson and Brian Kilmeade on Thursday February 3rd 2011 to talk about the top three Super Bowl commercials of all time – why some take the cake and others fall flat.
Michael Maslansky appeared on FOX and Friends to discuss the debt ceiling deal and Newsweek cover showing a rather unflattering photo choice for Michelle Bachmann.
Michael Maslansky, CEO of maslansky luntz & partners, appears on FOX Business September 14th, 2011, to share his take on several topics: planned overhauls to the corporate tax code, rising healthcare denial rates, and the “Watson” supercomputer—once featured on Jeopardy—being used by health insurer WellPoint to help diagnose medical problems.
Michael Maslansky appeared on FOX and Friends to discuss the Iowa straw poll and to offer insight on how class warfare will be an issue in the upcoming election.
Michael Maslansky, CEO of maslansky luntz & partners, sits down with former U.S. Labor Secretary Nominee Linda Chavez and democratic pollster Doug Schoen on FOX NEWS show FOX & Friends to discuss President Obama’s upcoming speech on jobs to a joint session of congress amidst a sinking approval rating.
Michael Maslansky, CEO of maslansky luntz & partners and author of “The Language of Trust,” appears on CNN “American Morning” to weigh in on President Obama and Texas Governor Rick Perry’s “language of leadership.”
Michael Maslansky, CEO of maslansky luntz + partners stops by CNN American Morning to weigh in on The American Jobs Act, the 2012 Presidential elections and President Obama’s new “yes we can”: “Pass this bill!”
The Stop Online Piracy Act (SOPA) and its Senate companion, the Protect IP Act (PIPA), are losing momentum by the hour. Congressmen and Senators seem to be scrambling to announce their opposition to the bills as currently written, and there’s a significant grassroots movement dedicated to defeating these bills.
As a language and messaging consultant, I’m especially fascinated by the way online firms such as Google and Wikipedia have taken up this issue. From their perspective, opposing the legislation is virtually a no-brainer. They argue that SOPA could restrict free speech and even force some web sites to shut down – not exactly good for business or the ideals they stand for. But how they choose to dramatize that opposition can reveal much about how these companies think about the people they’re trying to reach. (more…)
Michael Maslansky joined Monica Crowley and Tina Korbe for a panel discussion of current events on FOX Business’ The Willis Report with host Gerri Willis. Michael shared his insights on State Senator Nina Turner’s proposed Viagra Bill, Rick Santorum’s suggestion to ban teleprompters for politicians, President Obama’s March Madness challenge, Occupy Wall Street’s financial woes and Britney Spears listing her house at half the original asking price.
Keith Yazmir, partner at maslansky luntz + partners, and Scott Blakeman, comedian and columist, sit down with FOX Business Network anchor and working mom Melissa Francis to debate the appropriateness of calls for boycotts and firings at media institutions in response to controversial behavior. The focus of the conversation focuses on the current contention surrounding Rush Limbaugh’s branding of female law student Sandra Fluke as “a slut” when she spoke for health insurance coverage of birth control. The incident has resulted in sponsors pulling their ads from his show and the calling on Clear Channel to fire Rush.
ml+p Partner Lee Carter appeared on FOX Business’s The Willis Report with Andrea Tantaros and Gretchen Hamel to discuss if Republicans are waging a war on women:
ml+p CEO Michael Maslansky joins comedian Jim Norton and attorney Liz Mandarano to offer coverage of the Republican presidential race:
Gerri Willis Show: Panel Discussion on Keith Olbermann’s Conspiracy Theory, GM in China, GOP VP Nominations and Raising the Retirement Age
Michael Maslansky joins Elisabeth Meinecke and Tamara Holder as a panelist on Fox Business’s Gerri Willis show.
“If you can build advisors’ confidence, that’s the biggest thing you can do, especially now because it is really tough for them to have a compelling investment philosophy. We have a lot of scared clients out there and a lot of scared FAs.”
Quote from the Financial-Planning.com article by Hung Tran.
Michael Maslansky joins Democratic strategist Basil Smikle on the Viewpoint with Eliot Spitzer to discuss Obama and Romney’s reactions to the immigration policy, what policies are going to be most important for the upcoming presidential election, and actions the candidates may take in order to stay competitive.
Michael Maslansky presented to Oticon’s 5th International Conference in Copenhagen earlier this year.
Michael laid out a practical approach to using the Language of Trust to effectively address some of the toughest questions hearing care patients face, and manage some of the hearing care industry’s most common and difficult communication challenges.
The video of Michael’s address can be seen here.
Last week we brought our Instant Response technology to PRWeek‘s Power to the People. It was billed as an interactive conference for a transparent age, with audiences using our innovative new Smartphone Web App, created by SquareOff, to register their moment-to-moment responses to speakers.
We tracked audience responses to debates on Ethical Risk in PR, and concepts pitched to an audience of PR professionals in ‘The Battle of the Big Ideas’. We analyzed how those with more or less industry experience reacted to different themes, with Michael Maslansky giving feedback to audiences on how we tracked their responses. Participants were given a new level of event interactivity, and saw the results of this displayed in real-time:
“Delegates are constantly frustrated by conferences where they are ‘talked at’ all day and can’t interact with the content. The use of dial technology at PRWeek’s Power to the People event was an extremely effective way to engage our delegates in the content and to keep them interested throughout sessions.” - Steve Barrett, Editor-in-chief, PRWeek
“The SquareOff technology let every member of the audience participate in our session by reacting in real-time to each of the speakers. By using their smartphones they could give their moment-by-moment reactions and see how everyone else in the room was reacting as well. SquareOff is a great technology to create an interactive live event.” - Dave Senay, President and CEO, Fleishman-Hillard
With this new technology, your everyday Smartphone is turned into your personal Instant Response dial. We look forward to utilizing this exciting new advancement in audience response at future events, and in other innovative ways in the future. Watch this space.
Michael Maslansky joins FOX Business, Money with Melissa Francis, to discuss the effectiveness of Coca-Cola’s recent health campaign targeting obesity.
PART ONE OF A SERIES
Media coverage of the midterm elections has painted a picture of two parties, irreconcilable in nearly all respects. But are they? Together maslansky luntz + partners and Roy Morgan Research selected a handful of Democratic and Republican campaign ads from across the country, and tested them for the second-to-second, gut reactions of 560 American voters.
We wanted to take these campaign ads directly to the people and (more…)
Another week and another round of commercials with candidates trying to make their case. This week, maslansky luntz + partners and Roy Morgan Research tested head-to-head match-ups in four close races: senate races in California, Nevada and Wisconsin and the California gubernatorial races. Every one of the eight ads we tested is focused on the candidate’s message on jobs and the economy.
America Reacts: Obama Still Wins vs. Clinton (Bill); O’Donnell Scores by Not Being a Witch; “Independent” is the New Hope and Change
While several Democratic candidates are working to distance themselves from an increasingly unpopular administration, Democratic voters nationwide still respond better to an endorsement from President Obama than one from former President Bill Clinton, according to just-released research from maslansky luntz + partners and Roy Morgan Research
As a salesperson, you need credibility to succeed. If you can successfully establish credibility and build rapport with customers, your chances of closing a sale are much higher.
“I’ve spent my whole life chasing the American dream,” John Boehner said, just before tearing up and getting verklempt. Everyone knows that’s the international symbol for having finally, against overwhelming odds, made it.
On the other side of the country, Harry Reid gave his own victory speech. He promised struggling Nevada families that “the bell that just rang isn’t the end of the fight; it’s the start of the next round.”
Wednesday afternoon, President Obama mumbled awkwardly to explain a car in a ditch in neutral with people pushing in opposite directions while a slurpee looks on from the shoulder or something like that, continuing his Guinness Book run for Most Bloated Metaphor.
In the days following the 2010 midterm elections, there’s been a second, unseen battle being waged across America’s airwaves and hotspots: to control the story of what this election really means for America. Regardless of who wins, the victor will benefit the most and, accordingly, control the story heading into 2012.
Part IV of a Series New York City (October 25, 2010) – It’s easy to say that this election is about the economy, from jobs to taxes to outsourcing. But a closer look at the midterm election ads that test best shows that voters don’t just want to talk about the economy. They want to talk about the future, where we are headed, and how we are going to get there, according to just-released research from maslansky luntz + partners and Roy Morgan Research. (more…)
On Tuesday President Obama and Republican congressional leaders both emerged from the White House’s long-awaited “Slurpee Summit” sounding, perhaps surprisingly, a similar tune. (more…)
Michael Maslansky’s book The Language of Trust reviewed in the Miami Herald. (more…)