news « maslansky + partners

Fox Strategy Room with Brian Kilmeade

Michael Maslansky discusses messaging regarding the current financial crisis, bailouts, and American sacrifice.

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November 26th, 2008 news, Television No Comments

Michael Maslansky on CNN American Morning

Michael Maslansky conducted a focus group to get reactions to Obama’s speech to the joint session of Congress, laying out his plan for Healthcare Reform. The Instant Response dial testing revealed the second by second reaction of Republicans and Democrats to the President’s national Health Care Address.

September 10th, 2009 news, Television No Comments

Michael Maslansky on CNN American Morning

Michael Maslansky discusses how language affects perceptions of the War on Terror and the stimulus package.

February 9th, 2009 news, Television No Comments

Michael Maslansky on CNN American Morning

Michael Maslansky conducted a focus group to get reactions to President Obama’s speech laying out his decision to send more American Troops to Afghanistan. The Instant Response dial testing revealed the second by second reaction of Republicans and Democrats to the President’s address.

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December 12th, 2009 news, Television No Comments

Interview: Deal with Public Fallout

Michael Maslansky provides lessons in crisis communication for Toyota, BP, and Transocean in his interview with Investors Business Daily.

It’s inevitable. Even the best companies have to learn to deal with a public crisis every now and then.

New York-based corporate communications expert Michael Maslansky, author of the new book “The Language of Trust,” says firms facing a public relations crisis must do more than they first think is necessary to protect their image.

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May 19th, 2010 news, Press No Comments

The Marketer’s Bookshelf: Trust In The Post-BP Era

With BP still unable to stop one of the ghastliest corporate-triggered disasters in history, it’s hard not to open a book like Michael Maslansky’s The Language of Trust: Selling Ideas in a World of Skeptics (Prentice Hall Pres) with a foul taste in your mouth.

The problem, as the world’s skeptics know, isn’t what companies say. The problem is what they do.

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May 10th, 2010 news, Press No Comments

For Brands, Bad News Can Be Good

Companies should be honest about product, brand weaknesses.

Months ago Domino’s launched a campaign introducing a new pizza recipe by bluntly telling consumers its old product was terrible.  Showing videotaped footage from focus groups and other customer feedback, Domino’s President Patrick Doyle surrounded himself with comments about pizza that “tastes like cardboard” and is “devoid of flavor.”

The campaign was met with immediate criticism from the marketing mavens.  Many said it would only serve to highlight what non-customers dislike about Domino’s.  Or worse – that it would chase away current customers.  The result?  In early May, Domino’s announced unprecedented same-store sales increases of 14.3%.


May 27th, 2010 news, Press No Comments

Small Business Trends Book Review of The Language of Trust

The review starts by framing the book through the lens of Ricky Gervais’ film, Invention of Lying.

While the film was not nearly as funny as Gervais, it is a great set-up for the book and Ivana is the third person to raise it with me. Read more for her conclusions about the book, and the movie:



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May 22nd, 2010 news, Press No Comments

You Might Be a Trust Killer—and Not Even Know It

An Interview with Michael Maslansky, RainToday

Trust—it’s the crucial aspect of selling professional services. If prospects don’t trust you, they won’t buy from you. We all know this, but often we kill any trust that might be developed with our sales and marketing tactics. And we might not even know that we’re sabotaging our efforts.



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May 27th, 2010 news No Comments

In this Post-Trust Era, Credibility is Everything

Despite the fact that we’re in an age of doubt, skepticism and mistrust, corporate-speak still rules.

It’s amazing that big companies often seem tone-deaf in their routine communications with customers and other stakeholders. Sure, there’s the eternal specter of SOX compliance — adhering to the rules set forth by the corporate governance standards dictated by the Sarbanes Oxley Law — but that doesn’t preclude effective human communication without bluster, artifice or obfuscation. The big problem is that we’re still living between two realities; as savvy as some managers are about the new world of truth and transparency, there’s still a strong gravitational pull that draws them back toward the old-school happy-talk they once relied upon.

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May 24th, 2010 news, Press No Comments

Interview: Why Consumers Don’t Trust Businesses

Mike Carruthers interviews Michael Maslansky about the ability to trust businesses and speak the same language.


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May 5th, 2010 news No Comments

Book Review: Bullish on Books: When the Truth is Not Enough

Armed with more than a decade’s worth of research, Michael Maslansky, the author of THE LANGUAGE OF TRUST Selling Ideas in a World of Skeptics explains what individuals and corporations need to do now to overcome the global skepticism.

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May 7th, 2010 news No Comments

TheStreet.com Interview with Michael Maslansky

TheStreet.com interviews Michael Maslansky on Real Story. Listen now

May 5th, 2010 news No Comments

MSNBC Live Speaks with Michael Maslansky

Michael Maslansky, CEO of maslansky luntz + partners, appeared on MSNBC Live Wednesday July 13th to offer commentary on the debt ceiling negotiations and 2012 presidential campaign fundraising. Opposite from Michael is MSNBC Political Analyst Karen Finney, a former Democratic Committee Spokesperson.

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July 15th, 2011 news, Television No Comments

Michael Maslansky on FOX and Friends

Michael Maslansky, CEO of maslansky luntz + partners, visited FOX and Friends on Saturday October 23rd 2010 to discuss the politicians who helped or hurt their causes in the debates that took place during the previous week. Winners included Oklahoma Gubernatorial Democratic candidate, Jari Askins and Tea Party stumper, Sarah Palin who were both able to tap into their base and rally support.

On the other side, Delaware’s Senatorial candidate, Republican Christine O’Donnell focused on too small of an issue that missed its mark. Speaker of the House, Democrat Nancy Pelosi also struggled in getting her point across due to the negative language she used.

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November 11th, 2010 news, Television No Comments

Hope and Change 2.0

A closer look at the language of Candidate Obama in 2008 and Sarah Palin in 2010.

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November 11th, 2010 news, Television No Comments

Michael Maslansky on FOX’s The Strategy Room

Michael Maslansky, CEO of maslansky luntz + partners, visited Fox’s Strategy Room on October 29, 2010 to discuss recent political ads and debate the effectiveness of negative ads in a candidate’s campaign.

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November 11th, 2010 news, Television No Comments

Michael Maslansky on CNN’s Parker-Spitzer

Michael Maslansky, CEO of maslansky luntz + partners, participated in a round table discussion on CNN’s “Parker-Spitzer” on October 28, 2010.
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November 11th, 2010 news, Television No Comments

Trust Across America Names Top 100 Thought Leaders

Trust Across America, dedicated to unraveling the complexities of trustworthy business behavior, has selected 2010’s Top 100 Thought Leaders in Trustworthy Business Behavior. These people collectively represent a group that can genuinely transform and reverse the cycle of mistrust in business.

According to Barbara Kimmel, Executive Director, “This year’s recipients include leaders from the public and private sectors as well as authors, consultants, researchers and academics. Each recipient has made an extensive, positive contribution to building trust in business.”

The full list of honorees can be found at http://www.trustacrossamerica.com/offerings-thought-leaders.shtml.

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January 12th, 2011 news No Comments

America Reacts: Reactions to the State of the Union

A CNN Opinion article written my Michael Maslansky on voter reactions to the State of the Union speech can be found at CNN.com.

Anderson Cooper 360* Video Analyzing viewers’ reactions to SOTU address can be found on the AC360 Blog.

January 27th, 2011 news No Comments

Michael Maslansky on FOX and Friends

Michael Maslansky, CEO of maslansky luntz + partners, sits down with Fox and Friends hosts Gretchen Carlson and Brian Kilmeade on Thursday February 3rd 2011 to talk about the top three Super Bowl commercials of all time – why some take the cake and others fall flat.


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February 3rd, 2011 news, Television No Comments

Michael Maslansky on FOX and Friends 2011-08-10

Michael Maslansky appeared on FOX and Friends to discuss the debt ceiling deal and Newsweek cover showing a rather unflattering photo choice for Michelle Bachmann.

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August 15th, 2011 blog, news, Television No Comments

Michael Maslansky on FOX Business September 14th, 2011

Michael Maslansky, CEO of maslansky luntz & partners, appears on FOX Business September 14th, 2011, to share his take on several topics: planned overhauls to the corporate tax code, rising healthcare denial rates, and the “Watson” supercomputer—once featured on Jeopardy—being used by health insurer WellPoint to help diagnose medical problems.
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September 20th, 2011 blog, news, Television No Comments

Michael Maslansky on FOX & Friends August 11th 2011

Michael Maslansky appeared on FOX and Friends to discuss the Iowa straw poll and to offer insight on how class warfare will be an issue in the upcoming election.

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August 17th, 2011 blog, news, Television No Comments

Michael Maslansky on FOX & Friends September 7th 2011

Michael Maslansky, CEO of maslansky luntz & partners, sits down with former U.S. Labor Secretary Nominee Linda Chavez and democratic pollster Doug Schoen on FOX NEWS show FOX & Friends to discuss President Obama’s upcoming speech on jobs to a joint session of congress amidst a sinking approval rating.

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September 8th, 2011 blog, news, Television No Comments

Michael Maslansky on CNN American Morning September 16th, 2011

Michael Maslansky, CEO of maslansky luntz & partners and author of “The Language of Trust,” appears on CNN “American Morning” to weigh in on President Obama and Texas Governor Rick Perry’s “language of leadership.”
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September 20th, 2011 blog, news, Television No Comments

Michael Maslansky on CNN American Morning October 25th,2011

Michael Maslansky, CEO of maslansky luntz + partners stops by CNN American Morning to weigh in on The American Jobs Act, the 2012 Presidential elections and President Obama’s new “yes we can”: “Pass this bill!”

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October 27th, 2011 blog, news, Television No Comments

SOPA Protests: Viral or Vacuous?

The Stop Online Piracy Act (SOPA) and its Senate companion, the Protect IP Act (PIPA), are losing momentum by the hour.  Congressmen and Senators seem to be scrambling to announce their opposition to the bills as currently written, and there’s a significant grassroots movement dedicated to defeating these bills.

As a language and messaging consultant, I’m especially fascinated by the way online firms such as Google and Wikipedia have taken up this issue.  From their perspective, opposing the legislation is virtually a no-brainer.  They argue that SOPA could restrict free speech and even force some web sites to shut down – not exactly good for business or the ideals they stand for.  But how they choose to dramatize that opposition can reveal much about how these companies think about the people they’re trying to reach. (more…)

January 19th, 2012 blog, news, Uncategorized No Comments

Michael Maslansky on FOX Business’ The Willis Report

Michael Maslansky joined Monica Crowley and Tina Korbe for a panel discussion of current events on FOX Business’ The Willis Report with host Gerri Willis.  Michael shared his insights on State Senator Nina Turner’s proposed Viagra Bill, Rick Santorum’s suggestion to ban teleprompters for politicians, President Obama’s March Madness challenge, Occupy Wall Street’s financial woes and Britney Spears listing her house at half the original asking price.

 

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Keith Yazmir on FOX and Friends

Keith Yazmir, partner at maslansky luntz + partners, and Scott Blakeman, comedian and columist, sit down with FOX Business Network anchor and working mom Melissa Francis to debate the appropriateness of calls for boycotts and firings at media institutions in response to controversial behavior.  The focus of the conversation focuses on the current contention surrounding Rush Limbaugh’s branding of female law student Sandra Fluke as “a slut” when she spoke for health insurance coverage of birth control.  The incident has resulted in sponsors pulling their ads from his show and the calling on Clear Channel to fire Rush.

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March 20th, 2012 blog, news, Television No Comments

Nonprofits must tell donors about solutions if they expect to win the public’s trust

written by Lee Carter and Larry Moscow for The Chronicle of Philanthropy‘s March 22nd, 2012 issue

 

Chronicle of Philanthropy

March 27th, 2012 blog, news, Press No Comments

Lee Carter on FOX Business’s The Willis Report

ml+p Partner Lee Carter appeared on FOX Business’s The Willis Report with Andrea Tantaros and Gretchen Hamel to discuss if Republicans are waging a war on women:

Michael Maslansky on FOX News

ml+p CEO Michael Maslansky joins comedian Jim Norton and attorney Liz Mandarano to offer coverage of the Republican presidential race:

March 27th, 2012 blog, news, Television No Comments

Gerri Willis Show: Panel Discussion on Keith Olbermann’s Conspiracy Theory, GM in China, GOP VP Nominations and Raising the Retirement Age

Michael Maslansky joins Elisabeth Meinecke and Tamara Holder as a panelist on Fox Business’s Gerri Willis show.

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April 25th, 2012 blog, news, Television No Comments

Lee Carter appeared on FOX Business’s Gerri Willis show Tuesday, April 24, 2012.

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April 26th, 2012 blog, news, Television No Comments

Which “value added” programs really help advisors build their businesses?

“If you can build advisors’ confidence, that’s the biggest thing you can do, especially now because it is really tough for them to have a compelling investment philosophy. We have a lot of scared clients out there and a lot of scared FAs.”

Quote from the Financial-Planning.com article by Hung Tran.

May 17th, 2012 news, Press No Comments

Forbes.com Article

Keith Yazmir and Patrick Buckley contributed an article on to Forbes.com through the publication’s CIO Network.

Cloud Computing: How Marketers Are Alienating CIOs

June 6th, 2012 blog, news, Press No Comments

Michael Maslansky on the Joy Behar Show

June 25th, 2012 blog, news, Television No Comments

Michael Maslansky on CurrentTV’s Viewpoint with Elliot Spitzer

 

Michael Maslansky joins Democratic strategist Basil Smikle on the Viewpoint with Eliot Spitzer to discuss Obama and Romney’s reactions to the immigration policy, what policies are going to be most important for the upcoming presidential election, and actions the candidates may take in order to stay competitive.

June 27th, 2012 blog, news, Television No Comments

Michael Maslansky on CurrentTV’s Viewpoint with Elliot Spitzer

July 13th, 2012 blog, news, Television No Comments

Michael Maslansky on The Ed Show

August 11th, 2012 blog, news, Television No Comments

Michael Maslansky Oticon Presentation – Copenhagen

Michael Maslansky presented to Oticon’s 5th International Conference in Copenhagen earlier this year.

Michael laid out a practical approach to using the Language of Trust to effectively address some of the toughest questions hearing care patients face, and manage some of the hearing care industry’s most common and difficult communication challenges.

The video of Michael’s address can be seen here.

 

Michael Maslansky at Oticon

 

November 20th, 2012 blog, news No Comments

Instant Response on your Smartphone

Last week we brought our Instant Response technology to PRWeek‘s Power to the People. It was billed as an interactive conference for a transparent age, with audiences using our innovative new Smartphone Web App, created by SquareOff, to register their moment-to-moment responses to speakers.

 

 

PRWeek Power to the People Instant Response

 

 

 

 

 

 

 

 

 

 

 

We tracked audience responses to debates on Ethical Risk in PR, and concepts pitched to an audience of PR professionals in ‘The Battle of the Big Ideas’. We analyzed how those with more or less industry experience reacted to different themes, with Michael Maslansky giving feedback to audiences on how we tracked their responses. Participants were given a new level of event interactivity, and saw the results of this displayed in real-time:

 

“Delegates are constantly frustrated by conferences where they are ‘talked at’ all day and can’t interact with the content. The use of dial technology at PRWeek’s Power to the People event was an extremely effective way to engage our delegates in the content and to keep them interested throughout sessions.” - Steve Barrett, Editor-in-chief, PRWeek

“The SquareOff technology let every member of the audience participate in our session by reacting in real-time to each of the speakers. By using their smartphones they could give their moment-by-moment reactions and see how everyone else in the room was reacting as well. SquareOff is a great technology to create an interactive live event.” - Dave Senay, President and CEO, Fleishman-Hillard

With this new technology, your everyday Smartphone is turned into your personal Instant Response dial. We look forward to utilizing this exciting new advancement in audience response at future events, and in other innovative ways in the future. Watch this space.

November 26th, 2012 blog, news, Uncategorized No Comments

Michael Maslansky talks Grover Norquist on The Joy Behar Show

 

 

January 3rd, 2013 blog, news, Television No Comments

Michael Maslansky on Coca-Cola health campaign

Michael Maslansky joins FOX Business, Money with Melissa Francis, to discuss the effectiveness of Coca-Cola’s recent health campaign targeting obesity.

 

January 17th, 2013 blog, news, Television No Comments

Press Release: maslansky + partners expands to Europe

 

NEW YORK, LONDON and PARIS, MAY 30, 2013 – maslansky + partners (m+p), a research-driven messaging and language firm founded on the idea that It’s Not What You Say, It’s What They Hear™, today announced it has opened a European office to help serve its growing range of clients with their global communication strategy needs. Keith Yazmir, partner at m+p, has assumed the role of Managing Director Europe, Middle East, Africa (EMEA) and will be based in London and Paris.

m+p helps companies, industries and political candidates develop the right strategic language and messages to break through, be heard and drive action. They are the only market research firm that truly specializes in language strategy – identifying precisely what to communicate and how to articulate it to transform how your message is heard. From The New York Times and the Washington Post to the BBC and “60 Minutes,” they are recognized as the leader in message-based research.

“Our global clients are increasingly asking us to help them address internal and external communications and positioning challenges through in-language work around the world. Over the past year alone, we have done work in the UK, France, Germany, Belgium and Turkey, not to mention Brazil, Peru, China and Thailand, for a broad range of clients including Goodyear, Pfizer and Elanco,” said Michael Maslansky, CEO of m+p. “Our new European presence will allow us to better help our US-based clients thrive in today’s increasingly global marketplace while bringing us closer to clients based in the EMEA region.”

From advertising to digital, public relations and public affairs to brand positioning, m+p has an extensive background in developing language that changes perceptions and drives the decision-making process.

They are different from other research firms because they are at the same time communicators and researchers. Using their proprietary research methodology to measure real-world, emotional reactions to the language used by brands, CEOs and industries, m+p helps clients maximize their Return on Message – the ultimate impact of their communication and marketing efforts – so they know for sure before investing in a media or channel strategy.

m+p is part of Diversified Agency Services, a division of Omnicom Group Inc. (NYSE: OMC) Their European presence will be based at:

 

m+p London
35-41 Folgate Street
London E1 6BX, UK
+44 (0)20 7611 3884

 

m+p Paris
54 rue de Clichy #600
75009 Paris, FRANCE
+33 (0)6 30 99 44 30

 

About maslansky + partners
maslansky + partners (www.maslansky.com) is a research-driven messaging and language strategy firm. Based on the concept that It’s Not What You Say, It’s What They Hear™, m+p works with brands, CEOs, industries and politicians to develop the right language, narratives and messages to change target audience perceptions. Whether supporting advertising, PR, branding, employee communication or public affairs, m+p applies its pioneering research methodology to harness the role emotion plays in how people interpret messages and language and to help clients maximize the impact of their marketing and communication spend. maslansky + partners is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

May 30th, 2013 news No Comments

Press Release: maslansky + partners Announces Strategic Alliance with LSG Consulting Associates

NEW YORK, OCTOBER 2, 2013 – maslansky + partners (m+p), a research-driven messaging and language strategy firm founded on the idea that It’s Not What You Say, It’s What They Hear™, today announced it has established a strategic alliance with LSG Consulting Associates (LSG Consulting), a Connecticut-based strategy consulting firm.  Together, maslansky and LSG will utilize their combined experience in research, messaging and marketing strategy and operations to deliver a more complete offering to clients.

Michael Maslansky, CEO of m+p, and Lisa Goldstein, founder and Managing Director of LSG Consulting, have collaborated on work in the health care insurance arena, and share related experience providing strategy support for money-center financial institutions and other Fortune 500 companies. “Lisa’s extensive national and global marketing experience at blue-chip client companies helps ensure that we always deliver a strategy that is driven from the customer’s perspective and mindful of the client’s realities,” commented Michael.

“Lisa has lived through many of the challenges our clients face in terms of making their marketing programs and campaigns be as break-through and results-driven as possible. She understands that research must be actionable to be worthwhile –a guiding principle we live by at m+p.”  Using proprietary research methodology to measure real-world, emotional reactions to the language used by brands, CEOs and industries, maslansky + partners helps clients maximize their Return on Message – the ultimate impact of their communication and marketing efforts – so they know for sure before investing in a media or channel strategy.

Whether supporting advertising, PR, public affairs, branding, or employee communication, m+p applies its pioneering research methodology to harness the role emotion plays in how people interpret messages and language. As the former CEO of VGS Creative, a general advertising agency based in Westport, CT, Lisa commented, “Michael and his team have always demonstrated an incredible ability to understand what it takes to engage and persuade an audience.  They focus on identifying consumer truths and developing the words, phrases and messages that resonate at an emotional level.  They then present a strategic framework that clients can actually use. I am confident that leveraging m+p’s proven process of using science to validate messaging will enable our current clients (corporates and their agency partners) to better mitigate risk and ensure the highest degree of success from any of their marketing and branding efforts.”

Lisa added, “Our skill sets and experience complement each other, allowing us to deliver senior-level strategic advice and bring more value to our clients in an offering we believe to be unique. While our companies will remain independent, we will collaborate when it makes sense – ultimately to help our clients exceed their goals. Moreover, the seasoned team of partners and colleagues at m+p will bring additional depth and breadth to ensure an excellent client experience.”

About LSG Consulting Associates

LSG Consulting (http://www.linkedin.com/in/lsgconsulting) is a Connecticut-based strategy firm focused primarily on corporate clients. It is led by Lisa Goldstein, who during more than 25 years in marketing leadership positions at major corporations and agencies has launched brands, redefined categories, entered new markets and managed through market and company business cycles.   She brings this experience and expertise to   her work, assisting C-level and senior executives with a broad range of strategic challenges to drive change, revenue growth, and profitability.

About maslansky + partners

maslansky + partners (www.maslansky.com). m+p helps companies, industries and political candidates develop the right strategic language and messages to break through, be heard and drive action. They are the only market research firm that truly specializes in language strategy – identifying precisely what to communicate and how to articulate it to transform how your message is heard. They are different from other research firms because they are at the same time communicators and researchers. From The New York Times and the Washington Post to the BBC and “60 Minutes,” they are recognized as the leader in message-based research. From advertising to digital, public relations and public affairs to brand positioning, m+p has an extensive background in developing language that changes perceptions and drives the decision-making process.

About Diversified Agency Services
maslansky + partners is a part of Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com). DAS manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

 

October 2nd, 2013 news No Comments

Michael Maslansky addresses the Language of Trust for MDRT 2013 Annual Meeting

Written by Kathryn Furtaw Keuneke for roundthetable.org

Language of Trust article_Page_1

 

Language of Trust article_Page_2

October 28th, 2013 news, Press No Comments

Trust Is a Four-Letter Word

The m+p philosophy and methodology is featured heavily in the below WealthManagement.com Editor’s Letter from David Armstrong. Michael Maslansky took language strategy and Live Instant Response Dial Testing to the Peak Advisor Alliance conference in Omaha, Neb. David’s article below outlines some of what we learned:

 

WealthManagement

 

 

October 30th, 2013 news No Comments

Macy’s and Barney’s Discrimination Issues

maslansky + partners CEO Michael Maslansky stopped by FOX News’s Shepard Smith Reporting to discuss recent reports of racial discrimination at department stores Macy’s and Barney’s.




November 4th, 2013 blog, news, Television No Comments

Michael talks “Duck Dynasty” star suspension on The O’Reilly Factor

maslansky + partners CEO Michael Maslansky joins The O’Reilly Factor on FOX News to discuss the controversial sacking of “Duck Dynasty” star over homophobic comments in the press.

 

 

January 6th, 2014 news No Comments

Michael Maslansky named Top Thought Leader in Trustworthy Business 2014

Michael Maslansky has just been announced as being among the Top 100 Thought Leaders in Trustworthy Business this year. The report, published by Trust Across America – Trust Around the World, can be found here.

 

Trust

January 14th, 2014 blog, news No Comments

Tips from Michael Maslansky on how to build referral networks

Michael Maslansky’s communication advice features prominently in the January issue of Investment Adviser Magazine. Michael shows the best ways for advisers to secure referrals from professional “centers of influence.” The full article can be read online here.

 

Tips

January 20th, 2014 blog, news No Comments

Michael Maslansky interview in Fortune on repairing damaged reputations

In the wake of AOL chief Tim Armstrong’s comment about the million-dollar price tag for saving “distressed babies” going viral, Michael Maslansky talks to Fortune Magazine about how to deal with this kind of reputation damage. Read the article here.

 

AOL

 

 

February 18th, 2014 news No Comments

Michael Maslansky again among the “Top 100 Thought Leaders in Trustworthy Business”

NEW YORK, March. 6, 2014 /PRNewswire/ – CEO and author Michael Maslansky has been named for the second time to the Top 100 Thought Leaders in Trustworthy Business by Trust Across America-Trust Around the World (TAA-TAW). The annual list honors CEOs, leadership experts, and researchers across public and private sectors.

Today, even organizations that have a great story to tell have trouble communicating credibly with their customers and other stakeholders.  They face increased skepticism that makes it harder than ever to engage and build – or rebuild – trust.   Their motives are questioned.  Their facts are challenged.  And their every word is scrutinized.  In this environment, it is more important than ever for organizations and executives to understand their stakeholders’ perspective and develop communications that will resonate.

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March 6th, 2014 news, Press No Comments

Lee Carter on “Trending with Tantaros”

In the wake of a recent Politico article, Lee Carter joins Andrea Tantaros to discuss whether unmarried women really are the key to the 2014 election.

See the full segment here.

Lee

 

April 23rd, 2014 blog, news, Television No Comments

America Reacts: Why are Tea Party Ads Working With Dems?

PART ONE OF A SERIES

Media coverage of the midterm elections has painted a picture of two parties, irreconcilable in nearly all respects. But are they? Together maslansky luntz + partners and Roy Morgan Research selected a handful of Democratic and Republican campaign ads from across the country, and tested them for the second-to-second, gut reactions of 560 American voters.

We wanted to take these campaign ads directly to the people and (more…)

October 13th, 2010 blog, Press No Comments

America Reacts: Dem Ads Outperform GOP Ads on Economy and Jobs

Part Two of a series, read Part One here.


Another week and another round of commercials with candidates trying to make their case. This week, maslansky luntz + partners and Roy Morgan Research tested head-to-head match-ups in four close races: senate races in California, Nevada and Wisconsin and the California gubernatorial races. Every one of the eight ads we tested is focused on the candidate’s message on jobs and the economy.

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October 22nd, 2010 blog, Press No Comments

America Reacts: Obama Still Wins vs. Clinton (Bill); O’Donnell Scores by Not Being a Witch; “Independent” is the New Hope and Change

Part III of a series. View Part I and Part II


While several Democratic candidates are working to distance themselves from an increasingly unpopular administration, Democratic voters nationwide still respond better to an endorsement from President Obama than one from former President Bill Clinton, according to just-released research from maslansky luntz + partners and Roy Morgan Research

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October 22nd, 2010 blog, Press No Comments

What’s Your Credibility Quotient?

As a salesperson, you need credibility to succeed. If you can successfully establish credibility and build rapport with customers, your chances of closing a sale are much higher.

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January 4th, 2011 blog, Press No Comments

Narrative Blitz!: The race to tell the story of the midterms

“I’ve spent my whole life chasing the American dream,” John Boehner said, just before tearing up and getting verklempt. Everyone knows that’s the international symbol for having finally, against overwhelming odds, made it.

On the other side of the country, Harry Reid gave his own victory speech. He promised struggling Nevada families that “the bell that just rang isn’t the end of the fight; it’s the start of the next round.”

Wednesday afternoon, President Obama mumbled awkwardly to explain a car in a ditch in neutral with people pushing in opposite directions while a slurpee looks on from the shoulder or something like that, continuing his Guinness Book run for Most Bloated Metaphor.

In the days following the 2010 midterm elections, there’s been a second, unseen battle being waged across America’s airwaves and hotspots: to control the story of what this election really means for America. Regardless of who wins, the victor will benefit the most and, accordingly, control the story heading into 2012.

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November 11th, 2010 blog, Press No Comments

America Reacts: It’s NOT the Economy, Stupid, It’s the “Future”

Part IV of a Series New York City (October 25, 2010) – It’s easy to say that this election is about the economy, from jobs to taxes to outsourcing. But a closer look at the midterm election ads that test best shows that voters don’t just want to talk about the economy. They want to talk about the future, where we are headed, and how we are going to get there, according to just-released research from maslansky luntz + partners and Roy Morgan Research. (more…)

November 11th, 2010 blog, Press No Comments

Four lessons companies can learn from the midterm elections

The morning after the mid-term elections it seemed anyone considering a run for office wouldn’t need to hire a campaign manager. Every news site, every cable news channel, and your favorite blog told us the myriad “lessons” we supposedly learned from an event less than 24 hours old. A simple Internet search would turn up everything you need to know about the political environment for your pending candidacy. The analysis runs the gamut from silly to sophisticated.

But the election also yielded important lessons for companies. By studying the political conversation we’ve gained four key insights into the current national mood. Apologies to eye backers, but language is the real window to the soul. (more…)

November 19th, 2010 blog, Press No Comments

Same words, different meaning: the bipartisanship gap between the GOP and Obama

On Tuesday President Obama and Republican congressional leaders both emerged from the White House’s long-awaited “Slurpee Summit” sounding, perhaps surprisingly, a similar tune. (more…)

December 2nd, 2010 blog, Press No Comments

Earn the Trust of Skeptics

Michael Maslansky’s book The Language of Trust reviewed in the Miami Herald. (more…)

April 26th, 2010 news, Press Comments Off

Selected by CIO Insight Magazine

Michael Maslansky’s The New Language of Trust was selected by CIO Insight Magazine as one of the Best Books of Spring.

(more…)

March 26th, 2010 news, Press Comments Off