A jury’s perception is shaped by whether or not your arguments are expressed in language that resonates with their worldview. We partner with your legal team to develop something no mock trial or jury consultant offers: a language strategy outlining exactly how to articulate your most important arguments – including the exact words and phrases that will help you win the case.
Your legal team is filled with experts in trial law. We are experts in language. Together, we work hand-in-hand to optimize the words and language that supports your case. Unlike mock trials, we dissect key arguments and pieces of testimony in real time, as they are tested. We unearth what connects with jurors and what hurts you, what touches their sense of justice or injustice and what just puts them to sleep.
From major prescription drug litigation to civil rights cases, we have helped attorneys craft their arguments to win and settle cases.