language insights

Our take on the most, and least, effective communication.

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February 03, 2015

Michael Maslansky joins Neil Cavuto to discuss Deflategate following the Patriots' fourth Super Bowl win. Michael says that reputation is a fragile thing and that this scandal will follow the Patriots, and the NFL, for a long time.   

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February 02, 2015

Super Bowl Sunday.  It’s the best day of the year for fans of advertising everywhere!  So, how did this year’s ads stack up?  I think overall folks were surprised – and some were even disappointed – with the serious tone that this year’s ads took.  Instead of tears of laughter, we had real tears in our eyes. This year’s Super Bowl ads could have been sponsored by Kleenex.

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January 30, 2015

What do people think of Bill Belichick's role in deflating footballs? Lee Carter joins FOX and Friends to find out.

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January 28, 2015

Often, our research will uncover gestures already taking place that internal communicators have overlooked as opportunities to improve perceptions of their brand.

 

Guard against these and you’ll uncover easy communication wins hiding in plain sight.

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January 28, 2015

 

Uber, why do you make it so hard to love you?  Even when you try to do the right thing, you do it in the wrong way.

 

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January 27, 2015

 

Part 1: A (very) bad thing to say

In a recent interview with Tavis Smiley, Benedict Cumberbatch discussed racial inequality and the difficulty black actors in the U.K. encounter finding work. So far so good, right? But then this happened…

 

 

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January 27, 2015

Ford placed a sponsored article in Politico last week to promote the Ford Mustang going global for the first time in the car’s history – a huge feat for the company. And while a quick skim of the infographic leaves an impression of American pride (nothing screams “Made In The USA” quite like the Ford Mustang), you’d be remiss if you didn’t catch the larger point: Ford is asserting their voice in the trade debate.

 

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January 26, 2015

The folks we spoke to told us loud and clear:  they don’t buy anything that Belichick is saying.  In fact – his press conference is more like a “what not to do” in communications.  Here’s the breakdown…

 

SHOCK?  We are in awe that he would expect us to believe that he was shocked to learn about the situation.  Why would he lead with his reaction to the accusations?  He should have gone straight to the heart of the matter.  No one believed that he was shocked to learn the news… or that he had no knowledge.  No one that we spoke to.  Anywhere.

 

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January 22, 2015

 

This year, the White House’s approach to the State of the Union was different than it has been in the past. Instead of guarding the content and tone of the President’s address, it was freely shared. The State of the Union “striptease” as the media started to call it.

 

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January 22, 2015

By now I am sure you have read about the unfortunate New England Patriots “deflate-gate” debacle.  Before I start, I just want to make it completely clear that I have absolutely no dog in this fight. I’m from the teamless state of Hawai’i, thus am woefully unaligned to any pro sports team. So for all you Pats fans, please tag someone else in your hate-tweets. May I suggest whoever’s in charge of inflating your balls.

 

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