April 21, 2015
By m+p intern Nick Friedman
The objective of every sports franchise is to win. Yes, winning brings eternal glory, but more importantly winning brings fans. And more fans means more money. So what should a sports team do when they’re not winning? When winning seems a long way off?
They need to communicate. And they need to follow these simple rules:
Oh, Seamless. You're so wonderful. You make bags of hot, tasty food appear at my doorstep like magic. New Yorkers adore you. I adore you.
But WHAT is this?
April 07, 2015
By current m+p intern Paige Arthur
In their April 2015 issue, Bon Appétit magazine featured a Food Lover’s Guide to Weddings that included restaurant recommendations for nuptial meals, supported by punchy statements that read, “The best way to make sure your caterer doesn’t serve bone-dry chicken: Don’t hire one,” and “Lose the caterer.”
April 06, 2015
Opening Day. For those who don’t follow the classic American pastime, this day will pass without much fanfare. But for the baseball fans among us, this is the day we wait for. Because Opening Day isn’t just the beginning of first pitches, warm night games, and beer and hotdogs at the park—Opening Day marks a sort of “hopes springs eternal” moment for the baseball community.
Using Los Angeles parking signs, well-known word nerd Margaret Files explains exactly why a picture can be worth a thousand words.
March 13, 2015
Some language has baggage. But that doesn’t mean you can’t reclaim language that was once derogatory and shed its negative connotations.
In many Western countries the term “Made in China” has come to be synonymous with low quality. The butt of jokes, and the scorn of many shoppers. Despite a range of countries across the world with a focus on low-cost large-scale manufacture, “Made in China” has shouldered the infamy. But putting on a pair of trousers today I happened to look at the tag and noticed an interesting shift...
March 12, 2015
m+p partner Lee Carter discusses ISIS, a statement made by the State Department, and President Obama's strategy on FOX News's Strategy Room with Gregg Jarrett. Carter reminds us that every word matters. She explains that ISIS is here, and the American people don't want to hear Obama use caveats and defend his previous stance on ISIS.
Our language recommendation: Stop dismissing the threat. Show strong leadership, and tell us about what the United States’ strategy will look like moving forward.