May 06, 2015
The best way to kill your brand new message strategy? Management by announcement.
We spend a lot of time developing effective message strategies. But we spend almost as much time making sure they stick. Making sure they become embedded throughout an organization. We see time and time again that simply unveiling the new direction often doesn’t get you there. An announcement isn’t enough. The good news? Getting a consistent, universally adopted, and long-lasting message is possible for any organization.
Here are 7 principles that will make sure your new messaging sticks:
May 01, 2015
Many very smart, and very savvy people will disagree with me, but I hate the term “Personal Brand.”
That’s not to say I think nothing of the concept. You only have to go through the job-seeking mill to see that online presence is everything today. I recently helped a friend answer a job application—she was poleaxed by the long list of links and handles she was required to submit to prove her employable personhood. Personal branding is effective and necessary. But why can’t we brand it better?
April 23, 2015
This morning, news broke that two hostages held captive by al Qaeda, an Italian and an American, had been killed during a U.S.-led counterterrorism operation in January of this year. The loss of any hostage comes as shock to our conscience, even at a time when that shock is more frequent than ever before. But the loss of two during an operation meant to prevent a future where those events are more common seems especially cruel.
A cruelty that was felt in President Obama’s statement on the tragedy this morning.
President Obama has a manner of speaking that is reserved, solemn, and measured, even in the wake of tragedy or scandal. And to many, it comes across as unfeeling. But the language he chose in today’s statement, I believe, erases that critique.
April 21, 2015
By m+p intern Nick Friedman
The objective of every sports franchise is to win. Yes, winning brings eternal glory, but more importantly winning brings fans. And more fans means more money. So what should a sports team do when they’re not winning? When winning seems a long way off?
They need to communicate. And they need to follow these simple rules:
Oh, Seamless. You're so wonderful. You make bags of hot, tasty food appear at my doorstep like magic. New Yorkers adore you. I adore you.
But WHAT is this?
April 07, 2015
By current m+p intern Paige Arthur
In their April 2015 issue, Bon Appétit magazine featured a Food Lover’s Guide to Weddings that included restaurant recommendations for nuptial meals, supported by punchy statements that read, “The best way to make sure your caterer doesn’t serve bone-dry chicken: Don’t hire one,” and “Lose the caterer.”
April 06, 2015
Opening Day. For those who don’t follow the classic American pastime, this day will pass without much fanfare. But for the baseball fans among us, this is the day we wait for. Because Opening Day isn’t just the beginning of first pitches, warm night games, and beer and hotdogs at the park—Opening Day marks a sort of “hopes springs eternal” moment for the baseball community.
Using Los Angeles parking signs, well-known word nerd Margaret Files explains exactly why a picture can be worth a thousand words.