Career Politician. Establishment. Washington Insider. Get labeled with one of these and you’re doomed. Insider is out, outsider is in. So what’s your next move if you have these words written all over your resume?
Love is in the air, dangerously cold weather warnings are wracking the east coast, and every restaurant is booked wall to wall for Sunday night—it must be that time of year again. No, we don’t mean Lincoln’s birthday. It's Valentine’s Day—perhaps the most binary holiday of the year. All the happily paired off couples traipse gleefully to their romantic dinners-for-two, while the rest of us hunker down indoors to weather the storm of sentimentality.
When it comes to building—or rebuilding—corporate and industry reputations, I hear three questions most often:
1. How do we position ourselves as innovative?
2. How do we get credit for all the good we do?
3. How do we respond when our company faces controversy?
These questions are not easy to answer. In the post-trust era we live in, where the public is skeptical of every message from large companies, it’s easy to come off as irrelevant, insincere, or arrogant.
For PR and marketing professionals, every headline condemning a company for questionable practices induces a feeling of dread: "Will I be next?"
“Nothing brings America together like…Bud Light.” Super Bowl 50 ads brought us some good laughs. And as we gear up for the New Hampshire primary on Tuesday, we’d like to share our take on a few of the candidates’ latest political ads.
Voters are responding more positively to optimistic messaging – they’re tired of the doom and gloom – but well-executed, pointed, attack ads are resonating too. Check out our analysis and voter dial responses to the ads below.
DEMOCRAT
REPUBLICAN
INDEPENDENT
If Donald Trump wins the presidency on November 8, 2016, Hillary Clinton may only have her words—and President Obama’s—to blame.
Lee Carter joins FOX News to discuss how Independents are reacting to GOP candidates on the issue of Syrian refugees. She analyzes responses to the candidates' different messages, including Trump’s strong language calling for mosque surveillance, Carson’s use of analogy, and Cruz’s challenge to President Obama.
Minding Your Ps at the Thanksgiving Table
At maslansky + partners, we spend every day helping companies untangle complex challenges through the effective use of language.
Today, we’re preparing for our most intimidating communications challenge of the year: Thanksgiving dinner conversation with the extended family.
Michael Maslansky, CEO of maslansky + partners, joins Bill O'Reilly on Fox News' The O'Reilly Factor to discuss rhetoric from Ben Carson and Donald Trump's presidential campaigns in response to recent rhetoric regarding heightened terrorist activities.
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