language insights

Our take on the most, and least, effective communication.

Stay Updated Get email updates with our latest content.
February 26, 2016


A few weeks ago, the National Review tried to take down Trump with a parade of reasoned opinions about why he is not a real conservative. The net effect: zero.


Jeb! Bush relentlessly attacked Trump for being a bully: a chaos candidate who was trying to insult his way to the presidency. He’s now watching the election from his couch.

+ read more
February 16, 2016

Career Politician. Establishment. Washington Insider. Get labeled with one of these and you’re doomed. Insider is out, outsider is in. So what’s your next move if you have these words written all over your resume?

+ read more
February 12, 2016

Love is in the air, dangerously cold weather warnings are wracking the east coast, and every restaurant is booked wall to wall for Sunday night—it must be that time of year again. No, we don’t mean Lincoln’s birthday. It's Valentine’s Day—perhaps the most binary holiday of the year. All the happily paired off couples traipse gleefully to their romantic dinners-for-two, while the rest of us hunker down indoors to weather the storm of sentimentality.


+ read more
February 10, 2016

When it comes to building—or rebuilding—corporate and industry reputations, I hear three questions most often:  


1. How do we position ourselves as innovative?
2. How do we get credit for all the good we do?
3. How do we respond when our company faces controversy?


These questions are not easy to answer. In the post-trust era we live in, where the public is skeptical of every message from large companies, it’s easy to come off as irrelevant, insincere, or arrogant.


+ read more
February 09, 2016

Donald Trump has been ahead in the polls for the Republican presidential nomination 

+ read more
February 09, 2016

For PR and marketing professionals, every headline condemning a company for questionable practices induces a feeling of dread: "Will I be next?"

+ read more
February 08, 2016

“Nothing brings America together like…Bud Light.” Super Bowl 50 ads brought us some good laughs. And as we gear up for the New Hampshire primary on Tuesday, we’d like to share our take on a few of the candidates’ latest political ads.


Voters are responding more positively to optimistic messaging – they’re tired of the doom and gloom – but well-executed, pointed, attack ads are resonating too. Check out our analysis and voter dial responses to the ads below.







+ read more
December 11, 2015

If Donald Trump wins the presidency on November 8, 2016, Hillary Clinton may only have her words—and President Obama’s—to blame.

+ read more
December 01, 2015

Lee Carter joins FOX News to discuss how Independents are reacting to GOP candidates on the issue of Syrian refugees. She analyzes responses to the candidates' different messages, including Trump’s strong language calling for mosque surveillance, Carson’s use of analogy, and Cruz’s challenge to President Obama.

+ read more
November 25, 2015







Minding Your Ps at the Thanksgiving Table


At maslansky + partners, we spend every day helping companies untangle complex challenges through the effective use of language.


Today, we’re preparing for our most intimidating communications challenge of the year: Thanksgiving dinner conversation with the extended family.


+ read more