language insights

Our take on the most, and least, effective communication.

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February 08, 2016

“Nothing brings America together like…Bud Light.” Super Bowl 50 ads brought us some good laughs. And as we gear up for the New Hampshire primary on Tuesday, we’d like to share our take on a few of the candidates’ latest political ads.


Voters are responding more positively to optimistic messaging – they’re tired of the doom and gloom – but well-executed, pointed, attack ads are resonating too. Check out our analysis and voter dial responses to the ads below.







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December 11, 2015

If Donald Trump wins the presidency on November 8, 2016, Hillary Clinton may only have her words—and President Obama’s—to blame.

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December 01, 2015

Lee Carter joins FOX News to discuss how Independents are reacting to GOP candidates on the issue of Syrian refugees. She analyzes responses to the candidates' different messages, including Trump’s strong language calling for mosque surveillance, Carson’s use of analogy, and Cruz’s challenge to President Obama.

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November 25, 2015







Minding Your Ps at the Thanksgiving Table


At maslansky + partners, we spend every day helping companies untangle complex challenges through the effective use of language.


Today, we’re preparing for our most intimidating communications challenge of the year: Thanksgiving dinner conversation with the extended family.


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November 24, 2015

Michael Maslansky, CEO of maslansky + partners, joins Bill O'Reilly on Fox News' The O'Reilly Factor to discuss rhetoric from Ben Carson and Donald Trump's presidential campaigns in response to recent rhetoric regarding heightened terrorist activities.

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November 13, 2015


Let’s face it, swearing is fun. There’s something gratifying and thrilling in breaking the rules of everyday communication. But of course, it comes with consequences. But they’re not always negative ones. 

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November 12, 2015

Is it possible to sack thousands of employees and not look like a monster? What’s the right way of talking about layoffs?

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November 09, 2015

Ahead of Tuesday night's GOP Debate, Lee Carter and correspondents from Morning with Maria discuss Marco Rubio's rise. She also discusses reactions from Carson and Trump, and argues that each candidate needs a consistent message or master narrative that will stick with American citizens.

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November 09, 2015

Lee Carter talks with Fox and Friends about how phrasing can significantly impact the results of polls, using examples like gun control, environmental regulations, and welfare.

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October 27, 2015


Check out for an example of language strategy in action. At the 2015 Council for Responsible Nutrition Conference, maslansky + partners held an on-stage focus group with nine consumers to see how public opinion of dietary supplements fares in the face of negative media coverage. For more about real-time insights, click here.

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