January 31, 2017
Everyone wants to be an achiever. It’s better to be a work-in-progress.
It can be tempting for companies to try building brand equity by proving to their audiences that they’ve met goals, hit targets, done good…or have committed to do so in the future. Here’s what their audiences think:
- We hit our goals
- We increased our service reliability
- We did...
- We will…
January 18, 2017
Whether you want to remember, or forget 2016…it was a big year for gut-busting, eye-misting, cringe/applaud worthy language. Being in the business of uncovering precisely the right language means we see everything through that lens. Given the polarizing nature of the election, this year’s selections were a particular challenge (which is why this comes a bit late!). But regardless of where you stand politically, we’ve tried to capture the moments that had the greatest impact. We hope our annual Language Moments will help you bring closure for 2016 and lift you up for 2017! Enjoy!
September 09, 2016
m+p CEO Michael Maslansky joins Mornings with Maria to discuss why American Airlines’ new ad campaign is upsetting potential customers. When starting a conversation about easing the flying experience, what messaging is most effective to quell traveler frustration? Already disgruntled travelers may not be receptive to an instructional tone, and at what point should a company reconsider their language strategy?
September 09, 2016
Lee Carter, partner at maslansky + partners, visits FOX's Justice with Judge Jeanine to discuss the 16 point drop in Trump's polling numbers post-Republican National Convention. Lee gives an overview of the key reasons why Trump has seen this large drop in support.
June 06, 2016
If crisis response is so obvious, why do so many people still get it wrong?
In a consumer-controlled, activist-driven, media-frenzied world, more and more industries and organizations are being put under the microscope. Flaws, real or not, are scrutinized and attacked. And you only have to take a look at the lines (or lack of) at your nearest Chipotle to see the impact of a true crisis on your bottom-line.
March 09, 2016
The dials don’t lie. Remember that time Fox News confronted Donald Trump with the negative reactions participants in a maslansky + partners session had to his language? Watch his priceless reaction.
Stay tuned. We’ll continue to keep a pulse on the real folks who matter—the voters—throughout the election.
March 08, 2016
Spotify is at its core a social service. It was designed to be a simple way to listen to music with friends. And the app itself is billed as your “best friend,” who knows your taste in tunes and makes you “personal mixtapes” every week.
But if Spotify is supposed to be my friend, why doesn’t it talk about music the way my friends do?