language insights

Our take on the most, and least, effective communication.

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September 04, 2017

Our interns are the best! Within weeks, they made contributions to client-facing work, got exposure to many different industries, and worked with CEO Michael Maslansky on a project that's helping shape the future of the business. They're back on their college campuses around the country, but took time out of their busy schedules to share what they took away from their #maslansky experience:

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August 30, 2017

As the nation watches Houston and the Texas Gulf Coast submerge with no end in sight, we’re all left asking ourselves and each other, “What can I do?” But for many corporate executives here in the U.S., the answer was clear.

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May 31, 2017

No matter your job or industry, you should talk like a Washington lobbyist.


Yes, you read that right. And now you’re probably thinking, “But I’m not anything like Remy on House of Cards!”


I get it. The term “lobbyist” is a mixed bag these days. And maybe you don’t see the parallels to your current job – especially if you work outside of the Beltway.  


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May 22, 2017

We live in challenging times. Everything is politicized. 


At the same time, we know that 87% of people purchase a product because a company advocated for an issue they cared about.So the question is – how do companies engage in a values-based conversation without alienating half of their customers or client-base? 


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March 15, 2017



On March 8, millions around the world supported women’s issues through protests, demonstrations, and by donning the color red. International Women’s Day serves as a day to celebrate how far society has come and serves as a powerful reminder of all we have left to do to truly achieve equality for women around the globe.


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February 07, 2017

Every year, brands get involved in politics during the Super Bowl. From 1984 to today, many of our most memorable ads have made a political statement. But predictably, those same ads generate a backlash. Stick to sports! Give me an escape, not a civics lesson! (Puppymonkeybaby, anyone?)

As this year proved again, though,“stick to sports” isn’t advice all brands want to take. So let’s say you’re a brand trying to make a political statement today. How do you create an ad that’s seen as relevant and impactful?


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January 31, 2017

Everyone wants to be an achiever. It’s better to be a work-in-progress.


It can be tempting for companies to try building brand equity by proving to their audiences that they’ve met goals, hit targets, done good…or have committed to do so in the future. Here’s what their audiences think:


You say...

  • We hit our goals
  • We increased our service reliability
  • We did...
  • We will…


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January 18, 2017

Whether you want to remember, or forget 2016…it was a big year for gut-busting, eye-misting, cringe/applaud worthy language. Being in the business of uncovering precisely the right language means we see everything through that lens. Given the polarizing nature of the election, this year’s selections were a particular challenge (which is why this comes a bit late!). But regardless of where you stand politically, we’ve tried to capture the moments that had the greatest impact. We hope our annual Language Moments will help you bring closure for 2016 and lift you up for 2017! Enjoy!

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