language insights

Our take on the most, and least, effective communication.

Stay Updated Get email updates with our latest content.
October 04, 2018

(Originally published on Industry Week)

Language Strategy is the laser-sharp phrasing of a corporate apology statement, or the product name that resonates. 

+ read more
December 19, 2017

The third and final installment in m+p's 2017 Holiday Series


The holidays are a time when family and friends come together. You see people you haven’t seen in months and share the highlights of what’s been going on in your life. But sometimes, what you see as a highlight in your life your relatives may see as a dark cloud.


When you have news you think someone may disagree with, be surprised by, or react negatively to, it can be tough to know how to approach the conversation. How can you reassure them and get them to see your point of view?


+ read more
December 18, 2017

The second installment in m+p's 2017 Holiday Series


It’s the holidays! What a wonderful time of year…until your uncle asks you about politics; or that little cousin asks when you’re getting married; or your grandma wants to know why you haven’t gotten that promotion yet.


I know what you’re thinking: let’s just avoid these conversations entirely, and Uncle Marvin’s particularly bad breath. But just as you’ll probably never win the one good White Elephant gift, many of these conversations are unavoidable. However, there are ways you can speed them along or soften them up. You can practice ways to pivot the conversation.


+ read more
December 12, 2017

The first of three parts in m+p's 2017 Holiday Series


Coming home for the holidays may mean you’re heading towards some tough conversations. Maybe you’ll have to talk about the spending limit this year for gifts, or Mom wants to know when you’re getting engaged and having her grandchildren, or someone reveals your decision to stop practicing a religion.


Ultimately, it’s not about winning or losing any of these conversations, it’s about keeping the peace. At maslansky + partners we know all about having productive discussions. We help our clients be better communicators every day!

+ read more
November 03, 2017

Facts are important, but to win consumers over, you must appeal to their emotions.

+ read more
October 16, 2017
Last week, Dove posted an ad showing a black woman taking off her shirt to reveal a white woman underneath, and people rightfully went wild. The backlash prompted the removal of the ad, a subsequent apology for racial insensitivity, and an incalculable amount of reputational damage for a brand built on “real beauty”.
+ read more
October 10, 2017

Dara Khosrowshahi’s apology to the people of London was a refreshing change in tone for a company that previously hadn’t ceded an inch of ground in defense of its aggressive growth strategies.  While the statement was a step in the right direction, it shows that the company still has a lot of work to do.


+ read more
October 04, 2017

“Biased!” “Out of context!” “Unfair!” “Untrue!”  


These are some of the most common reactions from companies in the heat of an ongoing crisis. Their knee jerk-response is almost always the same. “Tell our side of the story.” “Get the facts out!” Or, “Point to who’s to blame!” 

+ read more
October 04, 2017




Trust in everything from government institutions to journalism is at an all-time low, politics are present in all facets of modern life, and there’s a new controversy seemingly every day. In the past, corporations largely remained on the fence in the face of polarizing social issues. Today, however, the public is increasingly turning to and expecting brands to have a voice, speak up, and take action.

+ read more
September 26, 2017

News broke on Friday of yet another setback for tech giant Uber – this time, regulatory authorities in London declined to renew Uber’s license to operate in the city. (new York times article:


+ read more