October 10, 2017
Dara Khosrowshahi’s apology to the people of London was a refreshing change in tone for a company that previously hadn’t ceded an inch of ground in defense of its aggressive growth strategies. While the statement was a step in the right direction, it shows that the company still has a lot of work to do.
Trust in everything from government institutions to journalism is at an all-time low, politics are present in all facets of modern life, and there’s a new controversy seemingly every day. In the past, corporations largely remained on the fence in the face of polarizing social issues. Today, however, the public is increasingly turning to and expecting brands to have a voice, speak up, and take action.
October 04, 2017
“Biased!” “Out of context!” “Unfair!” “Untrue!”
These are some of the most common reactions from companies in the heat of an ongoing crisis. Their knee jerk-response is almost always the same. “Tell our side of the story.” “Get the facts out!” Or, “Point to who’s to blame!”
News broke on Friday of yet another setback for tech giant Uber – this time, regulatory authorities in London declined to renew Uber’s license to operate in the city. (new York times article: https://www.nytimes.com/2017/09/22/business/uber-london.html)
Michael Maslansky, CEO at maslansky + partners, has been named to the Board of Directors of PENCIL, a leading New York City non-profit
Our interns are the best! Within weeks, they made contributions to client-facing work, got exposure to many different industries, and worked with CEO Michael Maslansky on a project that's helping shape the future of the business. They're back on their college campuses around the country, but took time out of their busy schedules to share what they took away from their #maslansky experience:
As the nation watches Houston and the Texas Gulf Coast submerge with no end in sight, we’re all left asking ourselves and each other, “What can I do?” But for many corporate executives here in the U.S., the answer was clear.
No matter your job or industry, you should talk like a Washington lobbyist.
Yes, you read that right. And now you’re probably thinking, “But I’m not anything like Remy on House of Cards!”
I get it. The term “lobbyist” is a mixed bag these days. And maybe you don’t see the parallels to your current job – especially if you work outside of the Beltway.
We live in challenging times. Everything is politicized.
At the same time, we know that 87% of people purchase a product because a company advocated for an issue they cared about.So the question is – how do companies engage in a values-based conversation without alienating half of their customers or client-base?