Spotted in the Minneapolis/St. Paul airport… “You taste the time and sweat it took to make this bread. You taste perfection.”
Remember folks… it’s not what you say, it’s what they hear. And while the people behind La Brea bakery might be proud of how hard they’ve worked to perfect their baked goods, no one wants to hear about “taste” and “sweat” in the same sentence when they’re deciding between their airport food court options. After snapping this photo, I bought my breakfast from the Caribou Coffee next door, where “sweat” wasn’t on the menu.