February 14, 2014

What’s the problem?  America needs a new energy policy that will work.  No matter what side of the aisle you are on, I bet you can agree on that.  But right now no one owns the debate.  The phrases that are out there are old.  And, so far we haven’t seen any results.  Just think about what’s being said…

 

 

Same old, same old.  And, all of the above have the baggage that we associate with the party delivering the message.  For example, if someone on the left hears a Republican say “energy independence” they will likely have a haunting image of Rudy in 2008 and his call for energy independence saying, “Drill baby, drill,” and the crowd chanting along with him.

 

The point is: all the phrases today have some negative connotations associated with them.  There is nothing new that will break through the baggage that exists.  And, because at m+p our philosophy is “it’s not what you say, it’s what they hear”—we believe whoever frames their energy policy in a new, promising and inclusive way will win the debate.  So, when we heard this new phrase this week, we were intrigued.  We found words we want to watch.  Because that’s what we do.  We get excited by language...

 

M+P WORD WATCH OF THE WEEK:

 

 

What did we hear when an unnamed Senator used the phrase?  With two exceptions here at maslansky + partners, everyone had an extremely positive reaction to the phrase.  What follows is a series of quotes from my colleagues.  This is just a sampling.  And the quotes I have included are from Democrats and Republicans alike:

 

 

So who said it?  Guess.  I don’t want to ruin it for you.  Because after responding to the phrase without knowing who it was, UNIFORMLY everyone here was shocked by who the messenger was.  But maybe, just maybe it was a Senator who seems to be a fan of Dr. Seuss.

 

Will he win the debate?  Will others pick up the phrase?  Will someone else start using it to reframe the whole debate?  Let’s watch and see.  Maybe those two m+p-ers who had the negative reaction were right… But then again maybe the rest of us were…

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