February 27, 2015
“Any fool can make something complicated.”
It’s with the spirit of this idea in mind that we regularly find ourselves advising our clients to simplify. To use the language of the everyman, not insider jargon. The main purpose of common language is, of course, to be broadly understood. And jargon is an insider’s game. Could a ten year-old understand it? If not, think hard about throwing it out there.
February 17, 2015
Vaccines are everywhere these days. Or at least, most people wish they were. The vocal minority of people who refuse to vaccinate or question the science of vaccines has caused quite a bit of discussion lately.
This brings up a persistent problem we see all the time in our work. How do you have a conversation with someone when they won’t listen to the facts? It starts with recognizing where that person is coming from, and acknowledging that there’s work to be done to rebuild trust.
Ok, Groupon, I get it – you’re trying to be inclusive of those in loving relationship and those of us who might still be looking for someone. But with your latest email headline, I think you may have missed the mark with everyone…. or almost everyone.
Now that the dust has settled on President Obama’s State of the Union address, we wondered if a certain phrase he used, “Middle Class Economics,” was as effective in the real world as it was in the grand chamber of the House of Representatives.
February 02, 2015
Super Bowl Sunday. It’s the best day of the year for fans of advertising everywhere! So, how did this year’s ads stack up? I think overall folks were surprised – and some were even disappointed – with the serious tone that this year’s ads took. Instead of tears of laughter, we had real tears in our eyes. This year’s Super Bowl ads could have been sponsored by Kleenex.