language insights

Our take on the most, and least, effective communication.

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October 27, 2015


Check out for an example of language strategy in action. At the 2015 Council for Responsible Nutrition Conference, maslansky + partners held an on-stage focus group with nine consumers to see how public opinion of dietary supplements fares in the face of negative media coverage. For more about real-time insights, click here.

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October 23, 2015

Lee Carter and Dana Milbank discuss the aftermath of Kevin McCarthy’s comments directed at Hillary Clinton, regarding the Benghazi trial. How does this effect the Clinton campaign and how can the GOP recover?

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October 20, 2015

Lee Carter and MSNBC correspondents discuss Jeb Bush's options as his falling polls raise questions. Is he making a strategic choice to hold back or is he simply being overwhelmed by his competitors?

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October 15, 2015


Lee Carter visits Fox News to discuss the first Democratic presidential debate—why words of respect worked for the candidates, and when to check the partisan humor.

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September 17, 2015


According to one tweet last night, “the Republican debate has now entered day six.”  It was a long one indeed.  And you have no doubt already seen 8,000 assessments of the winners and losers. 


For us, it’s all about the language.  Which lines will shape the narrative going forward.  Which words impact how we view a candidate.  And which are just irresistible.   Fortunately, there was plenty of good language to choose from.  

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September 08, 2015

Lee Carter discusses reactions to Hillary Clinton's press conference on Clinton's email investigation. What are the potential effects of her recent interactions with the media?

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Carly FIorina

Since many critics of the current administration have derided President Obama for his limited experience before entering the White House, a strong political record has become an important selling point in the primaries. 

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Since announcing his candidacy on May 26, Sanders hasn’t been afraid to embody the ‘grumpy old man’ persona. But, while other candidates have floundered with a negative tone, Sanders is polling better than ever. So, is Sanders really negative, or is his demeanor masking positive calls for change?

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Having launched his presidential campaign on the basis that “the world is falling apart,” Lindsey Graham has threaded doomsday rhetoric into his entire campaign. 

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July 10, 2015

Image by Gage Skidmore.

In the late 90’s, I briefly fell under the spell of New York real estate impresario and not yet-presidential candidate Donald Trump. At the time, I was part of the newsroom leadership team at business channel CNBC, and “The Donald” had recently purchased the 1930’s era Bank of Manhattan (soon to become Chase) skyscraper at 40 Wall Street. Led by the phenomenal success of NBC’s Today Show, street-level live TV studios were all the rage, and Trump had the inspired idea to use this building’s former bank lobby as a TV studio for reporting stock market news in the heart of Wall Street. My boss Jack Reilly and I were invited down to scout the art deco building as a potential CNBC location.

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