language insights

Our take on the most, and least, effective communication.

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November 13, 2015

 

Let’s face it, swearing is fun. There’s something gratifying and thrilling in breaking the rules of everyday communication. But of course, it comes with consequences. But they’re not always negative ones. 

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November 12, 2015

Is it possible to sack thousands of employees and not look like a monster? What’s the right way of talking about layoffs?

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November 09, 2015

Ahead of Tuesday night's GOP Debate, Lee Carter and correspondents from Morning with Maria discuss Marco Rubio's rise. She also discusses reactions from Carson and Trump, and argues that each candidate needs a consistent message or master narrative that will stick with American citizens.

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November 09, 2015

Lee Carter talks with Fox and Friends about how phrasing can significantly impact the results of polls, using examples like gun control, environmental regulations, and welfare.

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October 27, 2015

 

Check out NutritionalOutlook.com for an example of language strategy in action. At the 2015 Council for Responsible Nutrition Conference, maslansky + partners held an on-stage focus group with nine consumers to see how public opinion of dietary supplements fares in the face of negative media coverage. For more about real-time insights, click here.

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October 23, 2015

Lee Carter and Dana Milbank discuss the aftermath of Kevin McCarthy’s comments directed at Hillary Clinton, regarding the Benghazi trial. How does this effect the Clinton campaign and how can the GOP recover?

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October 20, 2015

Lee Carter and MSNBC correspondents discuss Jeb Bush's options as his falling polls raise questions. Is he making a strategic choice to hold back or is he simply being overwhelmed by his competitors?

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October 15, 2015

 

Lee Carter visits Fox News to discuss the first Democratic presidential debate—why words of respect worked for the candidates, and when to check the partisan humor.

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September 17, 2015

 

According to one tweet last night, “the Republican debate has now entered day six.”  It was a long one indeed.  And you have no doubt already seen 8,000 assessments of the winners and losers. 

 

For us, it’s all about the language.  Which lines will shape the narrative going forward.  Which words impact how we view a candidate.  And which are just irresistible.   Fortunately, there was plenty of good language to choose from.  

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September 08, 2015

Lee Carter discusses reactions to Hillary Clinton's press conference on Clinton's email investigation. What are the potential effects of her recent interactions with the media?

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