October 27, 2015
Check out NutritionalOutlook.com for an example of language strategy in action. At the 2015 Council for Responsible Nutrition Conference, maslansky + partners held an on-stage focus group with nine consumers to see how public opinion of dietary supplements fares in the face of negative media coverage. For more about real-time insights, click here.
September 17, 2015
According to one tweet last night, “the Republican debate has now entered day six.” It was a long one indeed. And you have no doubt already seen 8,000 assessments of the winners and losers.
For us, it’s all about the language. Which lines will shape the narrative going forward. Which words impact how we view a candidate. And which are just irresistible. Fortunately, there was plenty of good language to choose from.
August 11, 2015
July 10, 2015
Image by Gage Skidmore.
In the late 90’s, I briefly fell under the spell of New York real estate impresario and not yet-presidential candidate Donald Trump. At the time, I was part of the newsroom leadership team at business channel CNBC, and “The Donald” had recently purchased the 1930’s era Bank of Manhattan (soon to become Chase) skyscraper at 40 Wall Street. Led by the phenomenal success of NBC’s Today Show, street-level live TV studios were all the rage, and Trump had the inspired idea to use this building’s former bank lobby as a TV studio for reporting stock market news in the heart of Wall Street. My boss Jack Reilly and I were invited down to scout the art deco building as a potential CNBC location.