language insights

Our take on the most, and least, effective communication.

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February 16, 2016

Career Politician. Establishment. Washington Insider. Get labeled with one of these and you’re doomed. Insider is out, outsider is in. So what’s your next move if you have these words written all over your resume?

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February 12, 2016

Love is in the air, dangerously cold weather warnings are wracking the east coast, and every restaurant is booked wall to wall for Sunday night—it must be that time of year again. No, we don’t mean Lincoln’s birthday. It's Valentine’s Day—perhaps the most binary holiday of the year. All the happily paired off couples traipse gleefully to their romantic dinners-for-two, while the rest of us hunker down indoors to weather the storm of sentimentality.

 

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February 10, 2016

When it comes to building—or rebuilding—corporate and industry reputations, I hear three questions most often:  

 

1. How do we position ourselves as innovative?
2. How do we get credit for all the good we do?
3. How do we respond when our company faces controversy?

 

These questions are not easy to answer. In the post-trust era we live in, where the public is skeptical of every message from large companies, it’s easy to come off as irrelevant, insincere, or arrogant.

 

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February 09, 2016

Donald Trump has been ahead in the polls for the Republican presidential nomination 

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February 09, 2016

For PR and marketing professionals, every headline condemning a company for questionable practices induces a feeling of dread: "Will I be next?"

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February 08, 2016

“Nothing brings America together like…Bud Light.” Super Bowl 50 ads brought us some good laughs. And as we gear up for the New Hampshire primary on Tuesday, we’d like to share our take on a few of the candidates’ latest political ads.

 

Voters are responding more positively to optimistic messaging – they’re tired of the doom and gloom – but well-executed, pointed, attack ads are resonating too. Check out our analysis and voter dial responses to the ads below.

 

DEMOCRAT

REPUBLICAN

INDEPENDENT

 

 

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December 11, 2015

If Donald Trump wins the presidency on November 8, 2016, Hillary Clinton may only have her words—and President Obama’s—to blame.

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December 01, 2015

Lee Carter joins FOX News to discuss how Independents are reacting to GOP candidates on the issue of Syrian refugees. She analyzes responses to the candidates' different messages, including Trump’s strong language calling for mosque surveillance, Carson’s use of analogy, and Cruz’s challenge to President Obama.

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November 25, 2015

 

 

 

 

 

 

Minding Your Ps at the Thanksgiving Table

 

At maslansky + partners, we spend every day helping companies untangle complex challenges through the effective use of language.

 

Today, we’re preparing for our most intimidating communications challenge of the year: Thanksgiving dinner conversation with the extended family.

 

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November 24, 2015

Michael Maslansky, CEO of maslansky + partners, joins Bill O'Reilly on Fox News' The O'Reilly Factor to discuss rhetoric from Ben Carson and Donald Trump's presidential campaigns in response to recent rhetoric regarding heightened terrorist activities.

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