May 12, 2014
“We understand that this [Ali Baba’s success] is not because we worked hard or we are smart, but because we are fortunate to live in this era.”
We don’t often see business leaders crown their success with such unequivocal humility. There's a lot leaders can learn from Jack Ma.
October 29, 2013
"In communications, we often see that everything vague will be interpreted negatively. We look for the catch. When a company makes a claim, we look for the spin. We challenge the facts. We question the validity."
m+p CEO Michael Maslansky provides yet another example of what happens when companies attempt to communicate key messages without context.
June 27, 2013
Why are people and organizations so afraid to admit weakness?
Today, credibility is among the most important of business and personal assets. Without it, we can’t persuade, engage or sell to our audiences. And credibility is anchored in our humanity – both as people and as organizations. To earn credibility you must be human. You must be flawed.
June 21, 2013
As much as Steve Jobs always said he never needed to listen to customers to understand what they wanted, Apple’s communication was always perfectly attuned to the customer. From “1984” to “Think Different” to the latest iPhone and iPad ads, the focus was always on the user. Ads would inspire them, delight them, engage them. The message was always about the kind of people who purchased Apple products and the things you could do with them.
It was never about Apple…until now.
November 20, 2012
Michael Maslansky presented to Oticon’s 5th International Conference in Copenhagen earlier this year.
Michael laid out a practical approach to using the Language of Trust to effectively address some of the toughest questions hearing care patients face, and manage some of the hearing care industry’s most common and difficult communication challenges.