September 17, 2015
According to one tweet last night, “the Republican debate has now entered day six.” It was a long one indeed. And you have no doubt already seen 8,000 assessments of the winners and losers.
For us, it’s all about the language. Which lines will shape the narrative going forward. Which words impact how we view a candidate. And which are just irresistible. Fortunately, there was plenty of good language to choose from.
January 15, 2015
Michael Maslansky joined Bill O'Reilly on The O'Reilly Factor to discuss the phenomenon of Google today. Michael and Bill discuss both the influence on our lives it has, as well as how it operates as an often unsourced and privately managed information provider.
October 30, 2014
Michael Maslansky talks about midterm election predictions on Fox News with Dr. Larry Sabato, director of University of Virginia Center of Politics and Bill O’Reilly. Both guests agreed that Republicans will take the Senate. Maslansky explains that as we approach the election, issues surrounding Obama’s administration are going to move voters toward the GOP. Dr. Sabato brings up the fact that neither Democrats nor Republicans have satisfied U.S.
October 06, 2014
maslansky + partners CEO Michael Maslansky visits Fox’s The Real Story with Gretchen Carlson to discuss the safety concerns of youth football with former NFL player Chris Valletta and former Navy SEAL and FBI Agent Jonathan Gilliam. They discuss the recent deaths of three high school football players, specifically how concussion awareness and precautionary measures could have prevented these tragedies.
July 21, 2014
When the President stood in the Rose Garden today to make a statement about Ukraine, one could presume that he had something to say. That as Leader of the Free World, he would only take the time to speak to the public with a determined message that the world needed to hear.
In preparing for his statement, he and his speechwriters made conscious choices. Did they want to sound strong or weak? Definitive or vague? Active or passive?
July 10, 2014
Originally posted on June 21, 2013.
As much as Steve Jobs always said he never needed to listen to customers to understand what they wanted, Apple’s communication was always perfectly attuned to the customer. From “1984” to “Think Different” to the latest iPhone and iPad ads, the focus was always on the user. Ads would inspire them, delight them, engage them. The message was always about the kind of people who purchased Apple products and the things you could do with them.