November 26, 2012
November 07, 2012
In the wake of Hurricane Sandy, email inboxes all over the East Coast have been overwhelmed by businesses, organizations, and local authorities looking to “get it right” with their disaster communication. Customers are having fees waived and getting their commutes strategized. Businesses are reaching out to help the communities where they operate. All in all, there’s a lot of care and concern coming from all directions.
November 05, 2012
As many in New York City know the 2012 ING NYC marathon was cancelled and like all NYRR members I received the email on Friday. That said, I want to dig into it using a framework we call LOFT, where we analyze the Language, Order, Frame, and Tone, each on a 5-point scale. As I hope you will see, NYRR nails the framing, but misses some key opportunities.