December 18, 2012

It’s that time of year, and after last year’s Language Moments of 2011, the bar has been raised again. From “Malarkey” to “Binders full of women” – this has been a great year for golden language moments.


Here is our take on the good, the bad, and the ugly language used in 2012 – with highly non-scientific reactions from the right and the left.  Positive scores are good.  Negative scores are bad.

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December 12, 2012

Former NFL Commissioner Paul Tagliabue has rescinded punishments against players in the New Orleans Saints bounty case. In issuing his decision, Tagliabue threw us a bit of a verbal riddle. Here’s how we think it played out.

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November 26, 2012

Last week we brought our Instant Response technology to PRWeek‘s Power to the People. It was billed as an interactive conference for a transparent age, with audiences using our innovative new Smartphone Web App, created by SquareOff, to register their moment-to-moment responses to speakers.



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November 07, 2012

In the wake of Hurricane Sandy, email inboxes all over the East Coast have been overwhelmed by businesses, organizations, and local authorities looking to “get it right” with their disaster communication. Customers are having fees waived and getting their commutes strategized.  Businesses are reaching out to help the communities where they operate.  All in all, there’s a lot of care and concern coming from all directions.

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November 05, 2012

As many in New York City know the 2012 ING NYC marathon was cancelled and like all NYRR members I received the email on Friday.  That said, I want to dig into it using a framework we call LOFT, where we analyze the Language, Order, Frame, and Tone, each on a 5-point scale. As I hope you will see, NYRR nails the framing, but misses some key opportunities.

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