June 03, 2013
Audience: Carbonated beverage consumers, specifically those who have an emotional response to Coca-Cola’s fun-loving yet nostalgic appeal.
Message: Opening a can of Coke is pure happiness, but it’s even better if you can share that happiness with a regular-size can that splits into two mini cans.
March 19, 2013
Late yesterday yogis everywhere collectively gasped as Lululemon Athletica announced a recall of their famous black Luon yoga pants. It seems product that hit the shelves starting on March 1st has been showing a bit more of their customers than they’d like.
February 19, 2013
US Airways and American Airlines produced a full-page ad in both the New York Times and Washington Post last Friday to help tell their story about their intent to merge. Do the benefits of a customized message outweigh the risks of appearing duplicitous?
February 12, 2013
It’s finally upon us. That fluffy pink and red holiday, decorated with hearts, cupids, and teddy bears. That most symbolic of days for couples everywhere. And the day that strikes fear into the hearts of those who have to face the inevitable question: what do I get my Valentine?