January 06, 2014
With a busy year-end of gaffes and memorable messages, we decided to wait until 2014 to create our fourth annual take on the good, the bad, and the ugly Language Moments of the Year for 2013.
This year we highlight our favorites: the language of politics…the language of inspiration…and the language that was just plain crazy (of which this year had a bumper crop). Enjoy, pass it on and let us know what you think and what we missed!
December 03, 2013
We spotted the below marketing campaign from Country Inns Hotels. The ad depicts a hotel breakfast – presumably free with room. Country Inns is letting us know that because this comes inclusive, we don’t have to worry about one more line on our expense reports.
We liked it for one key reason: every business traveler knows the pain of the expense report. This a great example of language that demonstrates an understanding of their audience’s needs and priorities.
November 18, 2013
Recent comments made by Chip Wilson, Founder and Chairman of the high-end athletic apparel company, lululemon athletica, have sparked media attention—and not the good kind.
In a recent interview with Bloomberg TV, Chip Wilson faced complaints that lululemon’s expensive, high-quality pants were wearing prematurely by stating:
September 20, 2013
It’s not what you say….it’s what they hear…and sometimes, what language they hear it in. Coca-Cola recently created a promotional campaign in which they paired a random English word with a random French word on the inside of their VitaminWater caps. Sofia Briley reports on the bilingual blunder that ensued, reminding companies how important it is to look closely at the messages they put out.
June 03, 2013
Audience: Carbonated beverage consumers, specifically those who have an emotional response to Coca-Cola’s fun-loving yet nostalgic appeal.
Message: Opening a can of Coke is pure happiness, but it’s even better if you can share that happiness with a regular-size can that splits into two mini cans.