Opening Day. For those who don’t follow the classic American pastime, this day will pass without much fanfare. But for the baseball fans among us, this is the day we wait for. Because Opening Day isn’t just the beginning of first pitches, warm night games, and beer and hotdogs at the park—Opening Day marks a sort of “hopes springs eternal” moment for the baseball community.

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January 21, 2015

We gave our advice to President Obama and now that he has delivered his sixth State of the Union address, we have some feedback on language we loved and language that made us wonder whether what we heard was what he really meant to say.  

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January 13, 2015

Here are our picks for this year’s Language Moments.  They made us laugh…they made us cringe…they changed the way we look at the world...they inspired us. And they all made us remember that language matters.  

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January 05, 2015

TIME.com is currently featuring a great example of our language strategy at work. In partnership with Invesco Consulting, maslansky + partners is helping to redefine the language strategy behind how financial advisors speak to clients.

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Last night our President made a statement authorizing U.S. air strikes against Islamic militants in Iraq and airdrops of humanitarian aid for Iraqi religious minorities threatened by the extremists and our language strategists here at maslansky weighed in.  How did he do?  Well, we asked our team of communication experts what words they would use to describe his performance.  Here’s what they said.

 

 

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By Zachary Hecht

 

At maslansky + partners we see day in and day out that words and language have the power to evoke intense emotions.

 

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By Zach Hecht

 

Could using negative language help a competitor’s bottom line?

 

In our research we repeatedly see that consumers cringe when companies use language that is disparaging to competitors. We also know that voters are increasingly frustrated by the negative language being employed in today’s political arena.

 

However, despite the evidence, many businesses and politicians continue to use negative language and messaging.

 

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Marketing to men? We conducted a recent study with Ketchum PR that includes a few things you need to know....

 

The Language of Men takes you through the ins and outs of the "New Traditionalists."

 

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By Anthony Vita and Zach Hecht

 

Recently, Jonah Hill was caught in the cross-hairs of a TMZ “journalist”. In reaction to what seemed like harassment, Hill delivered a vulgar insult, which included a homophobic slur.

 

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January 20, 2014

 

Michael Maslansky’s communication advice features prominently in the January issue of Investment Adviser Magazine. Michael shows the best ways for advisers to secure referrals from professional “centers of influence.” 

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