April 07, 2015
By current m+p intern Paige Arthur
In their April 2015 issue, Bon Appétit magazine featured a Food Lover’s Guide to Weddings that included restaurant recommendations for nuptial meals, supported by punchy statements that read, “The best way to make sure your caterer doesn’t serve bone-dry chicken: Don’t hire one,” and “Lose the caterer.”
April 06, 2015
Opening Day. For those who don’t follow the classic American pastime, this day will pass without much fanfare. But for the baseball fans among us, this is the day we wait for. Because Opening Day isn’t just the beginning of first pitches, warm night games, and beer and hotdogs at the park—Opening Day marks a sort of “hopes springs eternal” moment for the baseball community.
August 08, 2014
Last night our President made a statement authorizing U.S. air strikes against Islamic militants in Iraq and airdrops of humanitarian aid for Iraqi religious minorities threatened by the extremists and our language strategists here at maslansky weighed in. How did he do? Well, we asked our team of communication experts what words they would use to describe his performance. Here’s what they said.
July 23, 2014
By Zach Hecht
Could using negative language help a competitor’s bottom line?
In our research we repeatedly see that consumers cringe when companies use language that is disparaging to competitors. We also know that voters are increasingly frustrated by the negative language being employed in today’s political arena.
However, despite the evidence, many businesses and politicians continue to use negative language and messaging.