November 24, 2015

Michael Maslansky, CEO of maslansky + partners, joins Bill O'Reilly on Fox News' The O'Reilly Factor to discuss rhetoric from Ben Carson and Donald Trump's presidential campaigns in response to recent rhetoric regarding heightened terrorist activities.

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October 27, 2015

 

Check out NutritionalOutlook.com for an example of language strategy in action. At the 2015 Council for Responsible Nutrition Conference, maslansky + partners held an on-stage focus group with nine consumers to see how public opinion of dietary supplements fares in the face of negative media coverage. For more about real-time insights, click here.

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Carly FIorina

Since many critics of the current administration have derided President Obama for his limited experience before entering the White House, a strong political record has become an important selling point in the primaries. 

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Since announcing his candidacy on May 26, Sanders hasn’t been afraid to embody the ‘grumpy old man’ persona. But, while other candidates have floundered with a negative tone, Sanders is polling better than ever. So, is Sanders really negative, or is his demeanor masking positive calls for change?

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Having launched his presidential campaign on the basis that “the world is falling apart,” Lindsey Graham has threaded doomsday rhetoric into his entire campaign. 

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Winning an election is about gainfully defining the choice being presented. It is about successfully creating such a stark contrast between you and your opponents that when voters walk into a booth, picking which lever to pull is the easiest choice of the day.  

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You're walking into the office after an off-site meeting. Do you say hello to your team as you walk in, or head straight to your desk to get to work?

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This morning, news broke that two hostages held captive by al Qaeda, an Italian and an American, had been killed during a U.S.-led counterterrorism operation in January of this year. The loss of any hostage comes as shock to our conscience, even at a time when that shock is more frequent than ever before. But the loss of two during an operation meant to prevent a future where those events are more common seems especially cruel.

 

A cruelty that was felt in President Obama’s statement on the tragedy this morning.

 

President Obama has a manner of speaking that is reserved, solemn, and measured, even in the wake of tragedy or scandal. And to many, it comes across as unfeeling. But the language he chose in today’s statement, I believe, erases that critique.

 

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By m+p intern Nick Friedman
 

The objective of every sports franchise is to win. Yes, winning brings eternal glory, but more importantly winning brings fans. And more fans means more money. So what should a sports team do when they’re not winning? When winning seems a long way off?
 

They need to communicate. And they need to follow these simple rules:

 

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By current m+p intern Paige Arthur

 

In their April 2015 issue, Bon Appétit magazine featured a Food Lover’s Guide to Weddings that included restaurant recommendations for nuptial meals, supported by punchy statements that read, “The best way to make sure your caterer doesn’t serve bone-dry chicken: Don’t hire one,” and “Lose the caterer.”

 

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