November 24, 2015
Michael Maslansky, CEO of maslansky + partners, joins Bill O'Reilly on Fox News' The O'Reilly Factor to discuss rhetoric from Ben Carson and Donald Trump's presidential campaigns in response to recent rhetoric regarding heightened terrorist activities.
October 27, 2015
Check out NutritionalOutlook.com for an example of language strategy in action. At the 2015 Council for Responsible Nutrition Conference, maslansky + partners held an on-stage focus group with nine consumers to see how public opinion of dietary supplements fares in the face of negative media coverage. For more about real-time insights, click here.
August 11, 2015
June 18, 2015
Winning an election is about gainfully defining the choice being presented. It is about successfully creating such a stark contrast between you and your opponents that when voters walk into a booth, picking which lever to pull is the easiest choice of the day.
April 23, 2015
This morning, news broke that two hostages held captive by al Qaeda, an Italian and an American, had been killed during a U.S.-led counterterrorism operation in January of this year. The loss of any hostage comes as shock to our conscience, even at a time when that shock is more frequent than ever before. But the loss of two during an operation meant to prevent a future where those events are more common seems especially cruel.
A cruelty that was felt in President Obama’s statement on the tragedy this morning.
President Obama has a manner of speaking that is reserved, solemn, and measured, even in the wake of tragedy or scandal. And to many, it comes across as unfeeling. But the language he chose in today’s statement, I believe, erases that critique.
April 21, 2015
By m+p intern Nick Friedman
The objective of every sports franchise is to win. Yes, winning brings eternal glory, but more importantly winning brings fans. And more fans means more money. So what should a sports team do when they’re not winning? When winning seems a long way off?
They need to communicate. And they need to follow these simple rules:
April 07, 2015
By current m+p intern Paige Arthur
In their April 2015 issue, Bon Appétit magazine featured a Food Lover’s Guide to Weddings that included restaurant recommendations for nuptial meals, supported by punchy statements that read, “The best way to make sure your caterer doesn’t serve bone-dry chicken: Don’t hire one,” and “Lose the caterer.”