July 18, 2014


How many emails did you send yesterday? I counted mine. A respectable 50. And from what Google tells me, that’s about average for an industrious worker like myself.


The problem is that apart from the little reminder notes you send yourself, they’re all going to other human beings. And human beings are judgmental.


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January 23, 2014

In 2008 the Troubled Asset Relief Program (TARP) was put into place by the U.S. government to help support a staggered financial industry – what the media and the public at large referred to as a “bailout.” Since 2008, America’s larger retail banks have repaid this money – something the public is at least somewhat aware of right?

Think again. TARP’s lasting impact on people’s perception of the financial industry is clear from our latest survey data which found only 4% of the American public believes America’s large financial institutions have paid it back.

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October 15, 2013

Nice girls and guys don’t finish last. Mean ones do.


When asked to say one nice thing about each other at last week’s governor’s race debate, Senator Barbara Buono took a swing at Governor Chris Christie. The often pugnacious NJ governor kept his composure, however, and his calculated response gained him more goodwill than any retaliatory jab could have. Take a look at what he said and, more importantly, what the audience heard.

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October 13, 2013

“Don’t tell me the moon is shining; show me the glint of light on broken glass.

– Anton Chekhov


This quote from Anton Chekhov that we stumbled upon recently got us thinking about how in certain marketing situations, the direct approach isn’t always the right one.

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August 09, 2013

You spoke. We heard. Fresh fries.


We think Shake Shack is channeling our “it’s not what you say, it’s what they hear” philosophy with that line. The high-flying New York burger chain (and an m+p favorite), announced a big move this week. They’re moving from the old reliable frozen crinkle-cut, and using fresh cut fries instead. And they explained it nicely.


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August 09, 2013

“We don’t see the world as it is, we see it as we are.” 

– Anaïs Nin


David Baynham looks to the famously risqué author for lessons on perspective and positioning. 

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July 30, 2013

Every character should want something, even if it is only a glass of water.

Kurt Vonnegut


Time and again in our work we run up against the same brick wall when it comes to communicating about the good a company does:


But, WHY are they doing this?


I know they’re a business, so there must be a money-making reason behind this they’re not telling us.

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July 25, 2013

After a horrific disaster in northwestern Spain yesterday, involving the derailment of an express train killing at least 80 people, Spanish Prime Minister Mariano Rajoy is already feeling the heat from angry critics of his message of condolence to victims and their families. The statement appeared to include a section cut and pasted from a statement previously sent to victims of an earthquake in Gansu, China.


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April 05, 2013

A North Carolina hospital recently announced a new slogan as part of a rebrand they probably should have steered clear of all together. 

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