January 31, 2017

Everyone wants to be an achiever. It’s better to be a work-in-progress.

 

It can be tempting for companies to try building brand equity by proving to their audiences that they’ve met goals, hit targets, done good…or have committed to do so in the future. Here’s what their audiences think:

 

You say...

  • We hit our goals
  • We increased our service reliability
  • We did...
  • We will…

 

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September 09, 2016

m+p president Lee Carter visits FOX & Friends to grade Clinton and Trump’s recently released general election ads. With what constituents are these ads proving most effective? Who packed the biggest punch? 

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September 09, 2016

Lee Carter, partner at maslansky + partners, visits FOX's Justice with Judge Jeanine to discuss the 16 point drop in Trump's polling numbers post-Republican National Convention. Lee gives an overview of the key reasons why Trump has seen this large drop in support.

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November 12, 2015

Is it possible to sack thousands of employees and not look like a monster? What’s the right way of talking about layoffs?

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May 06, 2015

 

 

 

The best way to kill your brand new message strategy? Management by announcement.

 

We spend a lot of time developing effective message strategies. But we spend almost as much time making sure they stick. Making sure they become embedded throughout an organization. We see time and time again that simply unveiling the new direction often doesn’t get you there. An announcement isn’t enough. The good news? Getting a consistent, universally adopted, and long-lasting message is possible for any organization.

 

Here are 7 principles that will make sure your new messaging sticks:

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May 01, 2015

Many very smart, and very savvy people will disagree with me, but I hate the term “Personal Brand.”

 

That’s not to say I think nothing of the concept. You only have to go through the job-seeking mill to see that online presence is everything today. I recently helped a friend answer a job application—she was poleaxed by the long list of links and handles she was required to submit to prove her employable personhood. Personal branding is effective and necessary. But why can’t we brand it better?

 

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March 17, 2015

“The single biggest problem in communication is the illusion that it has taken place.”

 

We run through 6 things communicators should really keep in mind before putting pen to paper, or mouths to mics...

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March 13, 2015

 

Some language has baggage. But that doesn’t mean you can’t reclaim language that was once derogatory and shed its negative connotations.

 

In many Western countries the term “Made in China” has come to be synonymous with low quality. The butt of jokes, and the scorn of many shoppers. Despite a range of countries across the world with a focus on low-cost large-scale manufacture, “Made in China” has shouldered the infamy. But putting on a pair of trousers today I happened to look at the tag and noticed an interesting shift...

 

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February 27, 2015


 

“Any fool can make something complicated.”
 

It’s with the spirit of this idea in mind that we regularly find ourselves advising our clients to simplify. To use the language of the everyman, not insider jargon. The main purpose of common language is, of course, to be broadly understood. And jargon is an insider’s game. Could a ten year-old understand it? If not, think hard about throwing it out there.
 

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January 05, 2015

The language we use can affect the way we behave. From how we title meetings, to the pronouns we use, simple shifts can make big differences.

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