January 15, 2013
What’s in a name? Sometimes everything.
Take the so-called “fiscal cliff.” The name attached to the issue is conjuring the wrong kind of discussion. Each day, as we move closer to the January 1 deadline, the headlines and sound bites continue to signal catastrophe. From cataclysmic spending cuts to massive tax increases to nightmarish economic scenarios, the language couldn’t be more fatalistic.
December 11, 2012
It recently emerged that PSY, the South Korean pop-star of Gangnam Style-fame, took part in an anti-American rally in Korea in 2004 where he sang some downright awful things about killing “Yankees.”
Leaving aside our personal feelings on these odious comments, PSY and his handlers faced a serious reputational hurdle. How’d they respond? In short, very well. The below statement seems genuinely personal and apologetic. It also put the statements in context without seeming to try to downplay the response.
October 22, 2012
The words we use matter. They can help re-frame issues and change debates. Whether it’s changing discussions about global warming to those about climate change. Talking about a death tax instead of an estate tax. Or promoting stronger environmental standards instead of increased government regulation. Language plays a critical role in how we all perceive issues and form opinions.
October 16, 2012
As the country readies itself for tonight’s second presidential debate, we wanted to understand what approaches and arguments are likely to sway voters. To do this we tested key segments of last week’s vice presidential debate with hundreds of voters from across the country. Using our web-based Instant Response Dial technology we found what worked, what didn’t, and why. What follows is a quick rundown of what we learned.