January 26, 2015
The folks we spoke to told us loud and clear: they don’t buy anything that Belichick is saying. In fact – his press conference is more like a “what not to do” in communications. Here’s the breakdown…
SHOCK? We are in awe that he would expect us to believe that he was shocked to learn about the situation. Why would he lead with his reaction to the accusations? He should have gone straight to the heart of the matter. No one believed that he was shocked to learn the news… or that he had no knowledge. No one that we spoke to. Anywhere.
January 20, 2015
It’s that time of the year again. No, not THAT time… We aren’t here to talk football. But some might say we’re talking about the Super Bowl of speeches. That’s right. You guessed it! It’s time for the State of the Union address. The time where language geeks everywhere (or at least here) get pretty excited… We can’t wait to hear what the President has to say.
November 25, 2014
Lee Carter visits Fox and Friends to discuss some recent remarks by President Obama and Speaker Boehner. Reactions to President Obama, who was speaking on immigration reform and criticisms of his former advisor Jonathan Gruber, ranged from indifferent to negative. Speaker Boehner’s comments garnered a similar reaction, with people agreeing that both politicians lacked accountability.
November 17, 2014
Lee Carter analyzes voter response surrounding Obama's discussion about a "failure of politics," net neutrality and the FCC. Using dials from a focus group consisting of both Democrats and Republicans, Carter shows the different impacts that each message has.
November 11, 2014
Lee Carter visits Fox News to analyze and discuss the remarks made by President Obama and Senator Mitch McConnell after the recent midterm elections. President Obama's speech received mixed reviews, with his emphasis on the low voter turnout garnering a particular negative reaction. Senator McConnell received mix reviews as well, which Lee attributed to his focus on the past instead of moving forward.
October 31, 2014
Lee Carter dissects two Republican attack ads for the 2014 Midterm elections: one that works, and one that doesn't. Thom Tillis blasts North Carolina Senator Kay Hagan for failing to act against ISIS while in office. Lee reports that Americans felt the ad fell flat and was just another case of political axe grinding. On the other hand, Lee lauds the effectiveness of the ad against Arkansas Senator Mark Pryor, noting its simple, memorable, and potentially viral message could pack a punch for the upcoming election.
October 06, 2014
Lee Carter visits Fox and Friends to analyze President Obama and Speaker Boehner’s comments on the conflict with ISIS. She compares polling data from both “influencers” (people who are involved in the media) and “millennials” (people who reached adulthood in the 2000s) to show how they reacted to both speeches. Lee reaches the conclusion that Speaker Boehner’s comments were perceived as overly-partisan, while President Obama’s comments were perceived as inauthentic.
September 18, 2014
This week we spoke to voters in different markets from Massachusetts to North Carolina to Illinois. And one theme was clear. It’s time for straight talk. They want to have our leaders tell us like it is. They have had enough of elusive messages. Enough of nuance. Enough politics. ENOUGH. They are hungry for straight shooters.