September 05, 2014


Paris—As the Eurozone’s economic woes continue, there is much debate over the belt-tightening medicine championed most loudly by Germany’s Angela Merkel.  Here's how the language of the debate is playing out. 

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August 06, 2014

What do you do when you identify a disconnect between how you and your customers see your brand?


This is where struggling mall retailer Aeropostale finds itself (as do, to a lesser extent, the other members of the “three A’s” – Abercrombie & Fitch and American Eagle Outfitters).  Teens are beginning to see the brand as old news, reflected by six straight quarters of declining sales and a 65% drop in stock price.  But CEO Tom Johnson (and a recent $150M infusion by Sycamore Partners) says not so, that consumers just aren’t aware of ““all of the changes we’ve made to our brand.”

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May 30, 2013

The Right Language


What’s the problem?


In today’s digitally-powered world, saying something about a brand, product or issue has never been easier. So why does it feel increasingly difficult to be heard – to have an impact, change an opinion, drive action?


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