February 04, 2015

Next to nobody reads budgets. So how the President and others position it is incredibly important. And boy has he found a gem with “middle class economics.”

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January 28, 2015

Often, our research will uncover gestures already taking place that internal communicators have overlooked as opportunities to improve perceptions of their brand.


Guard against these and you’ll uncover easy communication wins hiding in plain sight.

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November 27, 2012

Patagonia certainly managed to stand out from other Cyber Monday ads by asking customers NOT to buy their top selling jacket. Their email manifesto reads as follows: 




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