February 07, 2017

Every year, brands get involved in politics during the Super Bowl. From 1984 to today, many of our most memorable ads have made a political statement. But predictably, those same ads generate a backlash. Stick to sports! Give me an escape, not a civics lesson! (Puppymonkeybaby, anyone?)

As this year proved again, though,“stick to sports” isn’t advice all brands want to take. So let’s say you’re a brand trying to make a political statement today. How do you create an ad that’s seen as relevant and impactful?

 

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February 17, 2015

 

Vaccines are everywhere these days.  Or at least, most people wish they were.  The vocal minority of people who refuse to vaccinate or question the science of vaccines has caused quite a bit of discussion lately.

This brings up a persistent problem we see all the time in our work.  How do you have a conversation with someone when they won’t listen to the facts?  It starts with recognizing where that person is coming from, and acknowledging that there’s work to be done to rebuild trust.

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January 28, 2015

 

Uber, why do you make it so hard to love you?  Even when you try to do the right thing, you do it in the wrong way.

 

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January 14, 2015

Office moves can be great for office morale—everyone likes new spaces and a chance to start fresh.  But they can also be a little dangerous.  Someone always seems to take the opportunity to criticize everyone else’s messy desks and less-than-hygienic habits.

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August 22, 2014

Don’t get us wrong. A lot of us love Sonos’s products (they make speakers and other devices that stream music from various online services).  But this week, the company committed a classic messaging mistake.

 

On Monday, the company send a vaguely worded email about one of its products. Here's our take. 

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July 29, 2014

Natural lines are nothing new in cosmetics and personal care products.  But with its new commercial, Neutrogena Naturals has taken the conversation to a new level.  Standing behind an array of food products, spokeswoman Kristen Bell sweetly asks, “You read the labels on the foods you eat, but do you know what’s in your skin care?”

 

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July 18, 2014

 

Just about every boss has had to do it.  Announcing layoffs is never easy, and it doesn’t get easier.  Yesterday, Microsoft announced the largest layoffs in its history – up to 18,000 jobs. In advance of the layoffs the company released an all-staff letter penned by CEO Satya Nadella explaining the moves and putting them in context.

 

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July 16, 2014

The folks at GM just can’t seem to get this right.

 

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February 05, 2014

You may have heard that the lights went out at the Super Bowl the other day.  You may have also heard that Oreo stole the show with this tweet.  Some people are even asking whether the tweet’s wide exposure heralds a new era in social media advertising.

 

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July 20, 2013

You say: “We do not honor Jamba Juice or any other vendor coupons, gift cards/checks or frequent buyer cards”

 

We hear: “You didn’t really expect us to give you a smoothie with that $10 gift card, did you?”

 

 

 

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