February 07, 2017
Every year, brands get involved in politics during the Super Bowl. From 1984 to today, many of our most memorable ads have made a political statement. But predictably, those same ads generate a backlash. Stick to sports! Give me an escape, not a civics lesson! (Puppymonkeybaby, anyone?)
As this year proved again, though,“stick to sports” isn’t advice all brands want to take. So let’s say you’re a brand trying to make a political statement today. How do you create an ad that’s seen as relevant and impactful?
February 17, 2015
Vaccines are everywhere these days. Or at least, most people wish they were. The vocal minority of people who refuse to vaccinate or question the science of vaccines has caused quite a bit of discussion lately.
This brings up a persistent problem we see all the time in our work. How do you have a conversation with someone when they won’t listen to the facts? It starts with recognizing where that person is coming from, and acknowledging that there’s work to be done to rebuild trust.
August 22, 2014
Don’t get us wrong. A lot of us love Sonos’s products (they make speakers and other devices that stream music from various online services). But this week, the company committed a classic messaging mistake.
On Monday, the company send a vaguely worded email about one of its products. Here's our take.
July 29, 2014
Natural lines are nothing new in cosmetics and personal care products. But with its new commercial, Neutrogena Naturals has taken the conversation to a new level. Standing behind an array of food products, spokeswoman Kristen Bell sweetly asks, “You read the labels on the foods you eat, but do you know what’s in your skin care?”
July 18, 2014
Just about every boss has had to do it. Announcing layoffs is never easy, and it doesn’t get easier. Yesterday, Microsoft announced the largest layoffs in its history – up to 18,000 jobs. In advance of the layoffs the company released an all-staff letter penned by CEO Satya Nadella explaining the moves and putting them in context.