August 26, 2013

When it comes to investments or donations, anything over a couple million dollars is impressive. But it’s often difficult for consumers to wrap their minds around the difference between $4m, $40m, and $400m.  In the below case, tying the economics of the NYC film industry to a tangible benefit that people care about–teacher salaries–is a smart move. For communicators, the amount itself is easily forgotten unless it’s contextualized to be easily understood.


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