August 26, 2013
When it comes to investments or donations, anything over a couple million dollars is impressive. But it’s often difficult for consumers to wrap their minds around the difference between $4m, $40m, and $400m. In the below case, tying the economics of the NYC film industry to a tangible benefit that people care about–teacher salaries–is a smart move. For communicators, the amount itself is easily forgotten unless it’s contextualized to be easily understood.