March 12, 2015
m+p partner Lee Carter discusses ISIS, a statement made by the State Department, and President Obama's strategy on FOX News's Strategy Room with Gregg Jarrett. Carter reminds us that every word matters. She explains that ISIS is here, and the American people don't want to hear Obama use caveats and defend his previous stance on ISIS.
Our language recommendation: Stop dismissing the threat. Show strong leadership, and tell us about what the United States’ strategy will look like moving forward.