NEW YORK, NY, September 07, 2017 -- Michael Maslansky, CEO at maslansky + partners, has been named to the Board of Directors of PENCIL, a leading New York City non-profit connecting a thriving community of business and school leaders, leveraging their talents and expertise to strengthen NYC public schools and put students on the path to future success.
"We're excited to welcome Michael to our Board of Directors," said PENCIL's President, Gregg Betheil. "What stood out from the beginning was his drive to better impact his local community. Michael's expertise in the challenging arena of communications strategy, alongside his firm's ongoing commitment to their partner school, the Manhattan Business Academy, will be a boon for the PENCIL community. We welcome Michael to the PENCIL family and look forward to growing our rewarding partnership with maslansky + partners."
"From the first meeting, our team knew partnering with PENCIL could be an incredible hands-on opportunity to bring our passion and expertise into a classroom and have a meaningful impact on students' lives," said Maslansky. "Becoming a PENCIL Partner was a first step for me and now I am excited to get more involved on the Board, and help connect more students to success."
Through its partnership with the Manhattan Business Academy, maslansky + partners has actively engaged with the PENCIL network since 2016. Bringing an entirely new generation into the fold, maslansky + partners has provided internships for students interested in careers within the communications sector. The firm has also led college and career readiness training and hosted essential learning experiences for students, including an immersive and hands-on session aimed at teaching New York City youth about the power of communication and language strategy during PENCIL's signature Principal for a Day event in 2017.
In his role at maslansky + partners, Maslansky advises Fortune 500 corporations, major litigation practices and non-profit organizations, on language strategy and messaging issues. Leading a diverse team with a big media impact, Michael advises based on an in-depth understanding of hot-button issues across banking and financial services, healthcare, technology and consumer products, politics, corporate social responsibility and non-profits. Over the years, he has helped companies position and differentiate their brands and products during good times, and protect their reputations during crisis. As one of corporate America's leading communications and research strategists, Maslansky has built a career on his ability to effectively navigate the public mood, while challenging conventional wisdom and transforming not just what clients say to key audiences - but how they say it.
PENCIL is a New York City-based nonprofit, providing students with engaging programming, dedicated mentors and role models, and access to a network of opportunity. Working at the intersection of school needs and business acumen to bring together internship experiences, career and college readiness training, as well as the best ideas and resources across sectors, PENCIL's individualized experiences go beyond the classroom providing students hands-on, real world exposure. Learn more at PENCIL.org.
About maslansky + partners
maslansky + partners (m+p) is a New York City-based language strategy consultancy that focuses exclusively on helping clients address complex business challenges through the effective use of language. Their in-depth research and strategy for many of the world's leading companies and non-profits is based on a simple idea: "it's not what you say, it's what they hear. " The firm's principals are regular contributors on CNBC, FOX, and CNN, and they are viewed as leading experts on communicating in the current environment.
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