November 28, 2018

The world’s first data-driven messaging platform designed to help communicators create effective responses to emerging and ongoing crises in real-time.



When you don’t have a moment to lose 

Responding effectively in the eye of a storm is hard. Customers, executives, and legal counsel often want to hear different things.  And everyone wants it now. The result can take a bad situation and make it worse.  

Get it right 

DR’s research-driven approach is based on decades of message testing and behavioral science. As you build your message, DR recommends battle-tested message frameworks, responses, and best practices to help you build credibility and avoid landmines. 

Get it fast 

DR accelerates your response with a straightforward process to identify the real issues at play, access the best response framework, and apply targeted message recommendations. Draft messages can be built in as little as 15 minutes.  

Get it approved 

DR replaces dueling emails with a confidential workflow so key stakeholders can review, revise, and approve the response, all within the platform. It’s easy to track progress and make the final message available to everyone. 


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