February 17, 2015
m+p partner Lee Carter discusses the Affordable Care Act on FOX News's Strategy Room with Gregg Jarrett. Carter pulls from her communications expertise to lay it straight: Obamacare is a reality, no longer something to tout as a partisan issue to gain favor with the public. Instead of asking "What did Obama do wrong?" ask "What does this mean for the American people?"
Our language recommendation: when discussing the ACA, it’s time to focus on tangible benefits to Americans—not on party lines.