Tomorrow, the long-awaited soda ban was supposed to go into effect across New York City and while it may be too late for a new messaging strategy to make a difference in court, Mayor Bloomberg may still have a chance to win in the court of public opinion.
January 15, 2013
What’s in a name? Sometimes everything.
Take the so-called “fiscal cliff.” The name attached to the issue is conjuring the wrong kind of discussion. Each day, as we move closer to the January 1 deadline, the headlines and sound bites continue to signal catastrophe. From cataclysmic spending cuts to massive tax increases to nightmarish economic scenarios, the language couldn’t be more fatalistic.
October 17, 2012
As the dust settles on the second debate, one thing is clear. The loser in each debate was the candidate who thought it was more important to win the battle over facts than the war of ideas. Romney won the first debate by projecting a positive confidence, while Obama got mired in wonky and long-winded explanations. In the second debate, Obama presented positive and pithy narratives, while Romney angrily fought back with facts and statistics.
In both debates, the litigator lost; the orator, won.