November 10, 2014

Lee Carter analyzes voter responses to Obama's speech after the midterm elections. Using dials from a focus group of equal numbers of Democrats and Republicans, Carter shows the polarizing effects of Obama's speech on the American people.

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October 31, 2014

Lee Carter dissects two Republican attack ads for the 2014 Midterm elections: one that works, and one that doesn't. Thom Tillis blasts North Carolina Senator Kay Hagan for failing to act against ISIS while in office. Lee reports that Americans felt the ad fell flat and was just another case of political axe grinding. On the other hand, Lee lauds the effectiveness of the ad against Arkansas Senator Mark Pryor, noting its simple, memorable, and potentially viral message could pack a punch for the upcoming election.

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October 30, 2014

Michael Maslansky talks about midterm election predictions on Fox News with Dr. Larry Sabato, director of University of Virginia Center of Politics and Bill O’Reilly. Both guests agreed that Republicans will take the Senate. Maslansky explains that as we approach the election, issues surrounding Obama’s administration are going to move voters toward the GOP. Dr. Sabato brings up the fact that neither Democrats nor Republicans have satisfied U.S.

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September 05, 2014


Paris—As the Eurozone’s economic woes continue, there is much debate over the belt-tightening medicine championed most loudly by Germany’s Angela Merkel.  Here's how the language of the debate is playing out. 

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September 04, 2014

Lee Carter analyzes and compares messages from both U.S. President Barack Obama and British P.M. David Cameron in reaction to the threat from ISIS. 

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May 22, 2014

The Language of Leadership Could Have Helped Him Better Handle the VA Controversy.


In the wake of the Veteran's Affairs Department scandal, Lee Carter explores how President Obama has handled the crisis.

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February 14, 2014

When we think about current policy debate in America, few issues have become as pervasive as the energy debate. And when you're dealing with something so relevant and so urgent, language matters.


That's why we were shocked to hear one particularly vocal U.S. senator, who shall remain nameless, coining an impressively meaningful phrase this week: "Energy Renaissance." Take a look at Lee Carter's analysis of how these words could reframe, or even win, the energy policy debate for those who know how to use them.

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February 11, 2014

Federal Reserve Chair Janet Yellen is set to make her first announcement to the House Financial Services Committee today. Lee Carter takes a look at what current expectations are for the new Chair's policies, and how the market will respond to the language she uses to describe them. 

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January 29, 2014

President Obama delivered his State of the Union to the House last night, repeatedly emphasizing five key ideas: action, opportunity, supporting the middle class, creating jobs, and restoring America. Sound familiar? For a Republican, maybe. Yet the responses to the President's GOP-friendly speech weren't too well received by Republican audiences. 


Lee Carter breaks down these five points from last night's address to see how different audiences on either side of the aisle responded. And her conclusion doesn't surprise us: as always, it's not what you's what they hear.

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May 01, 2013

A New York Times headline today reads “Drug Agency Lowers Age for Next-Day Birth Control,” and contraception advocates probably smiled when they read it—not only

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