No matter your job or industry, you should talk like a Washington lobbyist.
Yes, you read that right. And now you’re probably thinking, “But I’m not anything like Remy on House of Cards!”
I get it. The term “lobbyist” is a mixed bag these days. And maybe you don’t see the parallels to your current job – especially if you work outside of the Beltway.
September 09, 2016
Lee Carter, partner at maslansky + partners, visits FOX's Justice with Judge Jeanine to discuss the 16 point drop in Trump's polling numbers post-Republican National Convention. Lee gives an overview of the key reasons why Trump has seen this large drop in support.
March 09, 2016
The dials don’t lie. Remember that time Fox News confronted Donald Trump with the negative reactions participants in a maslansky + partners session had to his language? Watch his priceless reaction.
Stay tuned. We’ll continue to keep a pulse on the real folks who matter—the voters—throughout the election.
February 26, 2016
A few weeks ago, the National Review tried to take down Trump with a parade of reasoned opinions about why he is not a real conservative. The net effect: zero.
Jeb! Bush relentlessly attacked Trump for being a bully: a chaos candidate who was trying to insult his way to the presidency. He’s now watching the election from his couch.
February 08, 2016
“Nothing brings America together like…Bud Light.” Super Bowl 50 ads brought us some good laughs. And as we gear up for the New Hampshire primary on Tuesday, we’d like to share our take on a few of the candidates’ latest political ads.
Voters are responding more positively to optimistic messaging – they’re tired of the doom and gloom – but well-executed, pointed, attack ads are resonating too. Check out our analysis and voter dial responses to the ads below.
September 17, 2015
According to one tweet last night, “the Republican debate has now entered day six.” It was a long one indeed. And you have no doubt already seen 8,000 assessments of the winners and losers.
For us, it’s all about the language. Which lines will shape the narrative going forward. Which words impact how we view a candidate. And which are just irresistible. Fortunately, there was plenty of good language to choose from.