November 03, 2017

Facts are important, but to win consumers over, you must appeal to their emotions.

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November 12, 2015

Is it possible to sack thousands of employees and not look like a monster? What’s the right way of talking about layoffs?

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February 17, 2015

 

Vaccines are everywhere these days.  Or at least, most people wish they were.  The vocal minority of people who refuse to vaccinate or question the science of vaccines has caused quite a bit of discussion lately.

This brings up a persistent problem we see all the time in our work.  How do you have a conversation with someone when they won’t listen to the facts?  It starts with recognizing where that person is coming from, and acknowledging that there’s work to be done to rebuild trust.

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August 08, 2014

What you say matters a lot. But sometimes it’s important to bite your tongue and let the visual storytelling take over. Here's a case in point. 

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Last night our President made a statement authorizing U.S. air strikes against Islamic militants in Iraq and airdrops of humanitarian aid for Iraqi religious minorities threatened by the extremists and our language strategists here at maslansky weighed in.  How did he do?  Well, we asked our team of communication experts what words they would use to describe his performance.  Here’s what they said.

 

 

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By Zachary Hecht

 

At maslansky + partners we see day in and day out that words and language have the power to evoke intense emotions.

 

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July 18, 2014

 

How many emails did you send yesterday? I counted mine. A respectable 50. And from what Google tells me, that’s about average for an industrious worker like myself.

 

The problem is that apart from the little reminder notes you send yourself, they’re all going to other human beings. And human beings are judgmental.

 

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July 15, 2014

The bad news for the beltway:  They are calling 2016 the election that will be won by women.  Not sure who the “they” is, but it’s not surprising that women’s issues are getting more coverage now than we have seen in a long time.  The women we speak to every day are skeptical.  They don’t believe the answers are going to happen inside the beltway.  So is the time right for Hillary to step in and become the face of women’s issues?  Or will it come from a more unexpected place—more specifically from a big company. 

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October 31, 2013

While dressing up in silly costumes is all part of the spirit of Halloween, a student-led awareness campaign claims that some inappropriate costumes may take it too far. A group of ten students started a poster campaign “We’re a culture, not a costume” to ask people to think twice before choosing a Halloween costume that plays off ethnic or cultural stereotypes.

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The new “Hey Babe” addition to Lego’s hard-hatted sticker collection begs a number of questions that Lego clearly didn’t see the need to ask.

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