November 07, 2012
In the wake of Hurricane Sandy, email inboxes all over the East Coast have been overwhelmed by businesses, organizations, and local authorities looking to “get it right” with their disaster communication. Customers are having fees waived and getting their commutes strategized. Businesses are reaching out to help the communities where they operate. All in all, there’s a lot of care and concern coming from all directions.
November 05, 2012
As many in New York City know the 2012 ING NYC marathon was cancelled and like all NYRR members I received the email on Friday. That said, I want to dig into it using a framework we call LOFT, where we analyze the Language, Order, Frame, and Tone, each on a 5-point scale. As I hope you will see, NYRR nails the framing, but misses some key opportunities.
October 22, 2012
The words we use matter. They can help re-frame issues and change debates. Whether it’s changing discussions about global warming to those about climate change. Talking about a death tax instead of an estate tax. Or promoting stronger environmental standards instead of increased government regulation. Language plays a critical role in how we all perceive issues and form opinions.
We analyzed reactions to the 2nd 2012 Presidential Debate between Barack Obama and Mitt Romney from some of the top communicators in the country. Below are the key insights we took away.
October 16, 2012
As the country readies itself for tonight’s second presidential debate, we wanted to understand what approaches and arguments are likely to sway voters. To do this we tested key segments of last week’s vice presidential debate with hundreds of voters from across the country. Using our web-based Instant Response Dial technology we found what worked, what didn’t, and why. What follows is a quick rundown of what we learned.