Audience: Modern-day moms and (especially) dads who have an emotional reaction to the timeless appeal of Tide and Downy
Message: Tide and Downy are the laundry detergents for modern-day moms and dads
June 03, 2013
Audience: Carbonated beverage consumers, specifically those who have an emotional response to Coca-Cola’s fun-loving yet nostalgic appeal.
Message: Opening a can of Coke is pure happiness, but it’s even better if you can share that happiness with a regular-size can that splits into two mini cans.
March 19, 2013
Late yesterday yogis everywhere collectively gasped as Lululemon Athletica announced a recall of their famous black Luon yoga pants. It seems product that hit the shelves starting on March 1st has been showing a bit more of their customers than they’d like.
February 12, 2013
It’s finally upon us. That fluffy pink and red holiday, decorated with hearts, cupids, and teddy bears. That most symbolic of days for couples everywhere. And the day that strikes fear into the hearts of those who have to face the inevitable question: what do I get my Valentine?
December 12, 2012
While attempting to sort out a hotel reservation over the phone, I recently spent a fair amount of time on hold, that special brand of waiting room. As the first robot operator I “spoke to” funneled me into a new holding pattern, somewhere amidst the din of soft rock that began playing I realized many companies could probably benefit from a little language strategy in this department.
December 11, 2012
It recently emerged that PSY, the South Korean pop-star of Gangnam Style-fame, took part in an anti-American rally in Korea in 2004 where he sang some downright awful things about killing “Yankees.”
Leaving aside our personal feelings on these odious comments, PSY and his handlers faced a serious reputational hurdle. How’d they respond? In short, very well. The below statement seems genuinely personal and apologetic. It also put the statements in context without seeming to try to downplay the response.