March 17, 2015

“The single biggest problem in communication is the illusion that it has taken place.”


We run through 6 things communicators should really keep in mind before putting pen to paper, or mouths to mics...

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October 13, 2013

“Don’t tell me the moon is shining; show me the glint of light on broken glass.

– Anton Chekhov


This quote from Anton Chekhov that we stumbled upon recently got us thinking about how in certain marketing situations, the direct approach isn’t always the right one.

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August 09, 2013

“We don’t see the world as it is, we see it as we are.” 

– Anaïs Nin


David Baynham looks to the famously risqué author for lessons on perspective and positioning. 

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July 30, 2013

Every character should want something, even if it is only a glass of water.

Kurt Vonnegut


Time and again in our work we run up against the same brick wall when it comes to communicating about the good a company does:


But, WHY are they doing this?


I know they’re a business, so there must be a money-making reason behind this they’re not telling us.

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