October 13, 2013
“Don’t tell me the moon is shining; show me the glint of light on broken glass.”
– Anton Chekhov
This quote from Anton Chekhov that we stumbled upon recently got us thinking about how in certain marketing situations, the direct approach isn’t always the right one.
July 30, 2013
Every character should want something, even if it is only a glass of water.
– Kurt Vonnegut
Time and again in our work we run up against the same brick wall when it comes to communicating about the good a company does:
But, WHY are they doing this?
I know they’re a business, so there must be a money-making reason behind this they’re not telling us.