July 20, 2013

You say: “We do not honor Jamba Juice or any other vendor coupons, gift cards/checks or frequent buyer cards”

 

We hear: “You didn’t really expect us to give you a smoothie with that $10 gift card, did you?”

 

 

 

+ read more

As much as Steve Jobs always said he never needed to listen to customers to understand what they wanted, Apple’s communication was always perfectly attuned to the customer.  From “1984” to “Think Different” to the latest iPhone and iPad ads, the focus was always on the user. Ads would inspire them, delight them, engage them. The message was always about the kind of people who purchased Apple products and the things you could do with them.

 

It was never about Apple…until now.

 

+ read more
June 13, 2013

Ah, there’s nothing like curling up on the couch with a glass of wine and your transaction history… right?

 

 

+ read more
April 26, 2013

Somehow, we were less-than-reassured when we saw this drugstore sign yesterday…

+ read more
April 17, 2013

The newly released song “Accidental Racist” by country singer Brad Paisley and rapper LL Cool J certainly lives up to its name.

+ read more
April 05, 2013

A North Carolina hospital recently announced a new slogan as part of a rebrand they probably should have steered clear of all together. 

+ read more
January 17, 2013

 

Becoming a new American?  American Airline’s new rebrand may make it sound like they are entering the immigration debate.  But in fact that’s just their new slogan.  Somehow we doubt this kind of confusion was what they were going for.

+ read more
December 21, 2012

I was headed out to the Apple Store last weekend to buy a new iPhone 5 when I heard a big box electronics retailer was offering $50 off on all smartphones.   I decided to change course.  Big mistake.

 

Unfortunately, a deceptively long line combined with rude customer service reps left me vowing to never shop there again.

 

+ read more
December 12, 2012

Former NFL Commissioner Paul Tagliabue has rescinded punishments against players in the New Orleans Saints bounty case. In issuing his decision, Tagliabue threw us a bit of a verbal riddle. Here’s how we think it played out.

+ read more
November 27, 2012

Patagonia certainly managed to stand out from other Cyber Monday ads by asking customers NOT to buy their top selling jacket. Their email manifesto reads as follows: 

 

 

 

+ read more

Pages