August 22, 2014

Don’t get us wrong. A lot of us love Sonos’s products (they make speakers and other devices that stream music from various online services).  But this week, the company committed a classic messaging mistake.


On Monday, the company send a vaguely worded email about one of its products. Here's our take. 

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July 18, 2014


Just about every boss has had to do it.  Announcing layoffs is never easy, and it doesn’t get easier.  Yesterday, Microsoft announced the largest layoffs in its history – up to 18,000 jobs. In advance of the layoffs the company released an all-staff letter penned by CEO Satya Nadella explaining the moves and putting them in context.


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July 16, 2014

The folks at GM just can’t seem to get this right.


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Originally posted on June 21, 2013.


As much as Steve Jobs always said he never needed to listen to customers to understand what they wanted, Apple’s communication was always perfectly attuned to the customer.  From “1984” to “Think Different” to the latest iPhone and iPad ads, the focus was always on the user. Ads would inspire them, delight them, engage them. The message was always about the kind of people who purchased Apple products and the things you could do with them.


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June 12, 2014

Thank you, Mila Kunis, for reading my mind when Jimmy Kimmel said “we're pregnant.”


While sometimes being a stickler for precise language can do more harm than good, I can’t help but agree that in this case, accuracy is critical.


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March 17, 2014

Spotted in the Minneapolis/St. Paul airport… “You taste the time and sweat it took to make this bread.  You taste perfection.”



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February 06, 2014

No matter how sensible your message is, there's always a right and a wrong way to communicate it. And Vice President Biden's recent comparison of a NYC airport with a third world country is yet another example of the wrong way. 


Lee Carter takes a look at how and why Biden should rethink his language—and what he should have said instead.

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September 20, 2013

It’s not what you say….it’s what they hear…and sometimes, what language they hear it in. Coca-Cola recently created a promotional campaign in which they paired a random English word with a random French word on the inside of their VitaminWater caps. Sofia Briley reports on the bilingual blunder that ensued, reminding companies how important it is to look closely at the messages they put out.


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August 08, 2013


Chris Manley examines the problems with this message, and imagines what the Bag Sizer might have to say about it.

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July 25, 2013

After a horrific disaster in northwestern Spain yesterday, involving the derailment of an express train killing at least 80 people, Spanish Prime Minister Mariano Rajoy is already feeling the heat from angry critics of his message of condolence to victims and their families. The statement appeared to include a section cut and pasted from a statement previously sent to victims of an earthquake in Gansu, China.


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