September 20, 2013

In any line of work, but especially in ours, one word can make all the difference. This week we caught a rather serious ommission that completely confused the content of a news article. Katie Cronen walks us through the dangers of condensing messages with no thought for the language that is lost and the language that audiences need to hear. 

+ read more
July 19, 2013

Today is not a good day for Sea World.  A new film, called Blackfish, comes out today to remind the company of its darkest hour – when a killer whale called Tilikum killed his trainer in 2010.

 

+ read more
January 17, 2013

Michael Maslansky joins FOX Business, Money with Melissa Francis, to discuss the effectiveness of Coca-Cola’s recent health campaign targeting obesity.

+ read more
December 18, 2012

It’s that time of year, and after last year’s Language Moments of 2011, the bar has been raised again. From “Malarkey” to “Binders full of women” – this has been a great year for golden language moments.

 

Here is our take on the good, the bad, and the ugly language used in 2012 – with highly non-scientific reactions from the right and the left.  Positive scores are good.  Negative scores are bad.

+ read more

Pages