September 20, 2013

In any line of work, but especially in ours, one word can make all the difference. This week we caught a rather serious ommission that completely confused the content of a news article. Katie Cronen walks us through the dangers of condensing messages with no thought for the language that is lost and the language that audiences need to hear. 

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July 19, 2013

Today is not a good day for Sea World.  A new film, called Blackfish, comes out today to remind the company of its darkest hour – when a killer whale called Tilikum killed his trainer in 2010.


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January 17, 2013

Michael Maslansky joins FOX Business, Money with Melissa Francis, to discuss the effectiveness of Coca-Cola’s recent health campaign targeting obesity.

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December 18, 2012

It’s that time of year, and after last year’s Language Moments of 2011, the bar has been raised again. From “Malarkey” to “Binders full of women” – this has been a great year for golden language moments.


Here is our take on the good, the bad, and the ugly language used in 2012 – with highly non-scientific reactions from the right and the left.  Positive scores are good.  Negative scores are bad.

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