On February 8, Chipotle closed all of its stores for a 

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June 18, 2015
Whole Foods Corrects its Brand Mistak
 
It’s hard to be a big brand these days, especially when you’re trying to communicate with millennials. With so many recommendations flying around, it’s easy to lose sight of your brand’s values in hopes of winning over a sought after audience.
 
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May 06, 2015

 

 

 

The best way to kill your brand new message strategy? Management by announcement.

 

We spend a lot of time developing effective message strategies. But we spend almost as much time making sure they stick. Making sure they become embedded throughout an organization. We see time and time again that simply unveiling the new direction often doesn’t get you there. An announcement isn’t enough. The good news? Getting a consistent, universally adopted, and long-lasting message is possible for any organization.

 

Here are 7 principles that will make sure your new messaging sticks:

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January 28, 2015

Often, our research will uncover gestures already taking place that internal communicators have overlooked as opportunities to improve perceptions of their brand.

 

Guard against these and you’ll uncover easy communication wins hiding in plain sight.

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August 06, 2014

What do you do when you identify a disconnect between how you and your customers see your brand?

 

This is where struggling mall retailer Aeropostale finds itself (as do, to a lesser extent, the other members of the “three A’s” – Abercrombie & Fitch and American Eagle Outfitters).  Teens are beginning to see the brand as old news, reflected by six straight quarters of declining sales and a 65% drop in stock price.  But CEO Tom Johnson (and a recent $150M infusion by Sycamore Partners) says not so, that consumers just aren’t aware of ““all of the changes we’ve made to our brand.”

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Marketing to men? We conducted a recent study with Ketchum PR that includes a few things you need to know....

 

The Language of Men takes you through the ins and outs of the "New Traditionalists."

 

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May 21, 2014

Why is it so hard to break through in today’s world?   Consider this.  The average professional receives 304 emails per week, checks their smartphone 36 times an hour and gets interrupted every 8 minutes—that’s roughly 50 to 60 times per day.

 

In a world where attention spans are shrinking, Lee Carter, partner at m+p, explores the practical steps to making sure you are being heard.

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February 19, 2014

Capital One has always been a fun and friendly financial services firm.  They have been bold about it.  But now bold has gone to a whole new level.  They are brazen.

 

Lee Carter examines CapOne's blunders in a recent contract update that was sent out to customers, explaining where they went wrong, who's responsible, and what they should do about it.

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January 23, 2014

In 2008 the Troubled Asset Relief Program (TARP) was put into place by the U.S. government to help support a staggered financial industry – what the media and the public at large referred to as a “bailout.” Since 2008, America’s larger retail banks have repaid this money – something the public is at least somewhat aware of right?

Think again. TARP’s lasting impact on people’s perception of the financial industry is clear from our latest survey data which found only 4% of the American public believes America’s large financial institutions have paid it back.

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January 20, 2014

 

Michael Maslansky’s communication advice features prominently in the January issue of Investment Adviser Magazine. Michael shows the best ways for advisers to secure referrals from professional “centers of influence.” 

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