May 06, 2015
The best way to kill your brand new message strategy? Management by announcement.
We spend a lot of time developing effective message strategies. But we spend almost as much time making sure they stick. Making sure they become embedded throughout an organization. We see time and time again that simply unveiling the new direction often doesn’t get you there. An announcement isn’t enough. The good news? Getting a consistent, universally adopted, and long-lasting message is possible for any organization.
Here are 7 principles that will make sure your new messaging sticks:
August 06, 2014
What do you do when you identify a disconnect between how you and your customers see your brand?
This is where struggling mall retailer Aeropostale finds itself (as do, to a lesser extent, the other members of the “three A’s” – Abercrombie & Fitch and American Eagle Outfitters). Teens are beginning to see the brand as old news, reflected by six straight quarters of declining sales and a 65% drop in stock price. But CEO Tom Johnson (and a recent $150M infusion by Sycamore Partners) says not so, that consumers just aren’t aware of ““all of the changes we’ve made to our brand.”
May 21, 2014
Why is it so hard to break through in today’s world? Consider this. The average professional receives 304 emails per week, checks their smartphone 36 times an hour and gets interrupted every 8 minutes—that’s roughly 50 to 60 times per day.
In a world where attention spans are shrinking, Lee Carter, partner at m+p, explores the practical steps to making sure you are being heard.
February 19, 2014
Capital One has always been a fun and friendly financial services firm. They have been bold about it. But now bold has gone to a whole new level. They are brazen.
Lee Carter examines CapOne's blunders in a recent contract update that was sent out to customers, explaining where they went wrong, who's responsible, and what they should do about it.
January 23, 2014
In 2008 the Troubled Asset Relief Program (TARP) was put into place by the U.S. government to help support a staggered financial industry – what the media and the public at large referred to as a “bailout.” Since 2008, America’s larger retail banks have repaid this money – something the public is at least somewhat aware of right?
Think again. TARP’s lasting impact on people’s perception of the financial industry is clear from our latest survey data which found only 4% of the American public believes America’s large financial institutions have paid it back.