November 28, 2018

Originally published on PR Daily

Under the pressure of a crisis, how a company responds is almost always the same: a knee-jerk response that tells their side of the story.

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November 28, 2018

The world’s first data-driven messaging platform designed to help communicators create effective responses to emerging and ongoing crises in real-time.

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November 19, 2018


Developed by language and messaging firm maslansky + partners and based on 20 years of studying the effectiveness of different approaches to crisis response, Dynamic Response™ uses algorithms to match the appropriate messaging approach to the specific details of a company’s crisis or issue to ensure the content and tone of the response is pitch-perfect.

 

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October 31, 2018

(Originally published on O'Dwyers PR.)

“Give me six hours to chop down a tree and I will spend the first four sharpening my axe,” said Abraham Lincoln. Similarly, the key to successful crisis management is the kind of solid preparation that can turn a negative event into a positive message about your company.

Here are ten questions to assist you in turning a potential reputational disaster into branding gold.

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October 04, 2018

(Originally published on Industry Week)
 

Language Strategy is the laser-sharp phrasing of a corporate apology statement, or the product name that resonates. 

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December 19, 2017

The third and final installment in m+p's 2017 Holiday Series

 

The holidays are a time when family and friends come together. You see people you haven’t seen in months and share the highlights of what’s been going on in your life. But sometimes, what you see as a highlight in your life your relatives may see as a dark cloud.

 

When you have news you think someone may disagree with, be surprised by, or react negatively to, it can be tough to know how to approach the conversation. How can you reassure them and get them to see your point of view?

 

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December 18, 2017

The second installment in m+p's 2017 Holiday Series

 

It’s the holidays! What a wonderful time of year…until your uncle asks you about politics; or that little cousin asks when you’re getting married; or your grandma wants to know why you haven’t gotten that promotion yet.

 

I know what you’re thinking: let’s just avoid these conversations entirely, and Uncle Marvin’s particularly bad breath. But just as you’ll probably never win the one good White Elephant gift, many of these conversations are unavoidable. However, there are ways you can speed them along or soften them up. You can practice ways to pivot the conversation.

 

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December 12, 2017

The first of three parts in m+p's 2017 Holiday Series

 

Coming home for the holidays may mean you’re heading towards some tough conversations. Maybe you’ll have to talk about the spending limit this year for gifts, or Mom wants to know when you’re getting engaged and having her grandchildren, or someone reveals your decision to stop practicing a religion.

 

Ultimately, it’s not about winning or losing any of these conversations, it’s about keeping the peace. At maslansky + partners we know all about having productive discussions. We help our clients be better communicators every day!

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November 03, 2017

Facts are important, but to win consumers over, you must appeal to their emotions.

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October 16, 2017
Last week, Dove posted an ad showing a black woman taking off her shirt to reveal a white woman underneath, and people rightfully went wild. The backlash prompted the removal of the ad, a subsequent apology for racial insensitivity, and an incalculable amount of reputational damage for a brand built on “real beauty”.
 
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