January 02, 2013

Earlier today, Zipcar announced it was being acquired by the Avis Budget Group.  If you’re not familiar with Zipcar, they’re the company that brought us easy, convenient, hourly car rental at a price that’s truly affordable.  Rarely do I find emails like this even worth reading, much less informative, but Zipcar’s announcement was surprisingly well done: short, concise, and focused on the most important person in the world…me!  Read my take below and let me know whether you agree.

 

more insights