Introducing Dynamic Response

November 28, 2018

Predictive data-driven messaging platform Dynamic Response™ helps companies build better responses to Crises and Issues

November 19, 2018

Language Moments of 2016

January 18, 2017

Why you shouldn't trust your instincts in a crisis

November 28, 2018

10 Questions to Help You Prepare for the Next Crisis

October 31, 2018

Choosing the Right Words for Your Customers

October 04, 2018

Speak Like A Work-In-Progress

January 31, 2017

Lee Carter analyzes Election Ads with Fox and Friends

September 09, 2016

Lee Carter on Trump's dropping polls

September 09, 2016

Why PR pros should focus on emotions

November 03, 2017

Equifax: Can the company repair its reputation?

September 21, 2017

Lessons From President Trump on Communicating (Yes, Really)

April 20, 2017

The Language of the Austerity Debate

September 05, 2014

When Customers Want to Break Up with Your Brand

August 06, 2014

Global Language Strategy.

May 30, 2013

Trump: The Art of the Sale

July 10, 2015

Indianapolis Airport security is stretched…

May 02, 2013

The Local Bagel Shop

April 23, 2013

Say Less Stuff

August 08, 2014

Heading Home on the Right Foot

July 11, 2014

A new American? American Airlines’ new positioning

January 17, 2013

Why the term "middle class economics" is pretty damn brilliant

February 04, 2015

4 Common Traps that Keep Companies from Getting Credit

January 28, 2015

Patagonia’s Sanctimonious Cyber Monday

November 27, 2012

Five Steps to the Perfect Political Super Bowl Spot

February 07, 2017

Emotion vs. Science: Who Wins? (Hint: It’s Emotion)

February 17, 2015

Five principles of philanthropy messaging - Or, what Uber still doesn’t understand

January 28, 2015

When It's Okay to Knock the Competition

September 04, 2014

Language We Don’t Love: “We’re pregnant.”

June 12, 2014

When Every Word Matters

September 20, 2013

If you can’t be an outsider, be an underdog

February 16, 2016

Swearing is fun. And helpful.

November 13, 2015

"Suiting Up" to Give Back

January 14, 2015

Spotify I Love You, But You're Bringing Me Down

March 08, 2016

I’ve adopted a pet reindeer! Now, how to break the news…?

December 19, 2017

The Peaceful Pivot

December 18, 2017

'Tis the Season for Tough Conversations

December 12, 2017

How Heineken helped us find common ground

May 22, 2017