March 17, 2015

1. George Bernard Shaw:


“The single biggest problem in communication is the illusion that it has taken place.”


Or, in the words of us at maslansky + partners: it’s not what you say, it’s what they hear. Time and time again we see that our clients' intent often doesn’t match the results.


2. Woody Guthrie:


“Any fool can make something complicated.”


The first task we often find ourselves undertaking for clients? Simplifying.


3. Elmore Leonard:


“If it sounds like writing, rewrite it.”


It’s very easy for corporate language to sound...well…corporate. Make an effort to write in words that people feel match the language they use every day.


4. Henry Winkler:


“Assumptions are the termites of relationships.”


Know your audience. Keep learning about your audience. Never assume anything about your audience.


5. Buddha:


“Whatever words we utter should be chosen with care.”


Whatever you say, whenever you say it. Think carefully about each and every word you use. We see tiny shifts every day which radically change how your communication is perceived. Each word matters.


6. Oscar Wilde:


“Be yourself. Everyone else is taken.”


You can follow all the rules in the book, but unless your voice is your own you’re undercutting all your best efforts. Differentiation is key.

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