November 25, 2014
Lee Carter visits Fox and Friends to discuss some recent remarks by President Obama and Speaker Boehner. Reactions to President Obama, who was speaking on immigration reform and criticisms of his former advisor Jonathan Gruber, ranged from indifferent to negative. Speaker Boehner’s comments garnered a similar reaction, with people agreeing that both politicians lacked accountability.
November 17, 2014
Lee Carter analyzes voter response surrounding Obama's discussion about a "failure of politics," net neutrality and the FCC. Using dials from a focus group consisting of both Democrats and Republicans, Carter shows the different impacts that each message has.
November 11, 2014
Lee Carter visits Fox News to analyze and discuss the remarks made by President Obama and Senator Mitch McConnell after the recent midterm elections. President Obama's speech received mixed reviews, with his emphasis on the low voter turnout garnering a particular negative reaction. Senator McConnell received mix reviews as well, which Lee attributed to his focus on the past instead of moving forward.
October 31, 2014
Lee Carter dissects two Republican attack ads for the 2014 Midterm elections: one that works, and one that doesn't. Thom Tillis blasts North Carolina Senator Kay Hagan for failing to act against ISIS while in office. Lee reports that Americans felt the ad fell flat and was just another case of political axe grinding. On the other hand, Lee lauds the effectiveness of the ad against Arkansas Senator Mark Pryor, noting its simple, memorable, and potentially viral message could pack a punch for the upcoming election.
October 30, 2014
Michael Maslansky talks about midterm election predictions on Fox News with Dr. Larry Sabato, director of University of Virginia Center of Politics and Bill O’Reilly. Both guests agreed that Republicans will take the Senate. Maslansky explains that as we approach the election, issues surrounding Obama’s administration are going to move voters toward the GOP. Dr. Sabato brings up the fact that neither Democrats nor Republicans have satisfied U.S.
October 06, 2014
Lee Carter visits Fox and Friends to analyze President Obama and Speaker Boehner’s comments on the conflict with ISIS. She compares polling data from both “influencers” (people who are involved in the media) and “millennials” (people who reached adulthood in the 2000s) to show how they reacted to both speeches. Lee reaches the conclusion that Speaker Boehner’s comments were perceived as overly-partisan, while President Obama’s comments were perceived as inauthentic.
October 06, 2014
maslansky + partners CEO Michael Maslansky visits Fox’s The Real Story with Gretchen Carlson to discuss the safety concerns of youth football with former NFL player Chris Valletta and former Navy SEAL and FBI Agent Jonathan Gilliam. They discuss the recent deaths of three high school football players, specifically how concussion awareness and precautionary measures could have prevented these tragedies.
September 18, 2014
This week we spoke to voters in different markets from Massachusetts to North Carolina to Illinois. And one theme was clear. It’s time for straight talk. They want to have our leaders tell us like it is. They have had enough of elusive messages. Enough of nuance. Enough politics. ENOUGH. They are hungry for straight shooters.
September 18, 2014
After the financial crisis, Facebook’s privacy policies, the BP oil spill, Erin Brockovich, overdraft fees, obese children, bad iPhone reception, and a bunch of other things that are starting to look very much like a Pattern of Behavior, people basically expect by default that companies will try to punt their responsibilities off onto consumers first, the government second, “parents” if it comes to that, or pretty much anyone else who happens to be standing around looking like an innocent sucker.
Most companies of course have no such desire, but the perception is still real. We think AstraZeneca gets it.