language insights

Our take on the most, and least, effective communication.

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November 03, 2017

Facts are important, but to win consumers over, you must appeal to their emotions.

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October 16, 2017
Last week, Dove posted an ad showing a black woman taking off her shirt to reveal a white woman underneath, and people rightfully went wild. The backlash prompted the removal of the ad, a subsequent apology for racial insensitivity, and an incalculable amount of reputational damage for a brand built on “real beauty”.
 
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October 10, 2017

Dara Khosrowshahi’s apology to the people of London was a refreshing change in tone for a company that previously hadn’t ceded an inch of ground in defense of its aggressive growth strategies.  While the statement was a step in the right direction, it shows that the company still has a lot of work to do.

 

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October 04, 2017

“Biased!” “Out of context!” “Unfair!” “Untrue!”  

 

These are some of the most common reactions from companies in the heat of an ongoing crisis. Their knee jerk-response is almost always the same. “Tell our side of the story.” “Get the facts out!” Or, “Point to who’s to blame!” 

 
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October 04, 2017

 

 

 

Trust in everything from government institutions to journalism is at an all-time low, politics are present in all facets of modern life, and there’s a new controversy seemingly every day. In the past, corporations largely remained on the fence in the face of polarizing social issues. Today, however, the public is increasingly turning to and expecting brands to have a voice, speak up, and take action.

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September 26, 2017

News broke on Friday of yet another setback for tech giant Uber – this time, regulatory authorities in London declined to renew Uber’s license to operate in the city. (new York times article: https://www.nytimes.com/2017/09/22/business/uber-london.html)

 

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September 21, 2017
What did Equifax (EFX) executives know about the cyber hack of 143 million accounts and when did they know it?
 
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September 08, 2017

Michael Maslansky, CEO at maslansky + partners, has been named to the Board of Directors of PENCIL, a leading New York City non-profit

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September 04, 2017

Our interns are the best! Within weeks, they made contributions to client-facing work, got exposure to many different industries, and worked with CEO Michael Maslansky on a project that's helping shape the future of the business. They're back on their college campuses around the country, but took time out of their busy schedules to share what they took away from their #maslansky experience:
 

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August 30, 2017

As the nation watches Houston and the Texas Gulf Coast submerge with no end in sight, we’re all left asking ourselves and each other, “What can I do?” But for many corporate executives here in the U.S., the answer was clear.

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