March 18, 2019
Spring cleaning season is approaching, but it seems like people have been in a cleaning frenzy all year long. Credit for that goes to Marie Kondo (author of The Life Changing Magic of Tidying Up and the star of the new Netflix show Tidying Up with Marie Kondo) – her name is pretty much eponymous with decluttering. Scroll through social media, and you’ll likely see posts from people proudly proclaiming they’re spending their free time “Marie Kondo-ing” their sock drawers and basement closets.
February 16, 2019
Throughout American history, walls as symbols of division have played an important part in our political conversations.
The word “wall” first made an impact on U.S. political discourse in 1802, when Thomas Jefferson, in a letter to the Danbury Baptist Association, spoke of a “wall of separation” between the Church and the state. The metaphor helped to paint a picture of what he believed was a necessary divide between religion and the government in order to build a fully democratic nation.
Since then, walls have been built (e.g., India-Pakistani border), they have been torn down (e.g., Berlin), and they have been contested (e.g., West Bank). But not since Jefferson’s “high and impregnable wall” (as the Supreme Court called it in 1947) has the word played such a direct, divisive role inside our own borders.
Last week, temperatures in the northeastern and midwestern United States dropped to record lows. Wind chills were in the negatives (reaching as low as negative 60 degrees Fahrenheit in some places), schools and businesses were closed, flights were grounded. All this and more catastrophe was caused by one weather event – our first word to watch – the Polar Vortex.
January 01, 2019
Each year there are moments that define us--in news, in politics, and in culture. And then there are moments that change the way we think and speak. Those are the language moments. The words and phrases that change the results of a debate or an election. The messages that shape brands and define movements. And that’s what we focus in on each December when our team of language strategists scours business news, pop culture, social movements, politics, and music to identify the messages that truly defined the year.
November 19, 2018
Developed by language and messaging firm maslansky + partners and based on 20 years of studying the effectiveness of different approaches to crisis response, Dynamic Response™ uses algorithms to match the appropriate messaging approach to the specific details of a company’s crisis or issue to ensure the content and tone of the response is pitch-perfect.
December 19, 2017
The third and final installment in m+p's 2017 Holiday Series
The holidays are a time when family and friends come together. You see people you haven’t seen in months and share the highlights of what’s been going on in your life. But sometimes, what you see as a highlight in your life your relatives may see as a dark cloud.
When you have news you think someone may disagree with, be surprised by, or react negatively to, it can be tough to know how to approach the conversation. How can you reassure them and get them to see your point of view?