language insights

Our take on the most, and least, effective communication.

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September 18, 2014

This week we spoke to voters in different markets from Massachusetts to North Carolina to Illinois.  And one theme was clear.  It’s time for straight talk.  They want to have our leaders tell us like it is.  They have had enough of elusive messages.  Enough of nuance.  Enough politics.  ENOUGH.  They are hungry for straight shooters.  

 

 

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September 18, 2014

After the financial crisis, Facebook’s privacy policies, the BP oil spill, Erin Brockovich, overdraft fees, obese children, bad iPhone reception, and a bunch of other things that are starting to look very much like a Pattern of Behavior, people basically expect by default that companies will try to punt their responsibilities off onto consumers first, the government second, “parents” if it comes to that, or pretty much anyone else who happens to be standing around looking like an innocent sucker.

Most companies of course have no such desire, but the perception is still real. We think AstraZeneca gets it.

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September 04, 2014

Lee Carter analyzes and compares messages from both U.S. President Barack Obama and British P.M. David Cameron in reaction to the threat from ISIS. 

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September 04, 2014

We normally tell organizations to stay positive in all their messaging—after all, even if you make a compelling point about someone else’s faults, no one likes a mud-slinger.  

 

But Ikea’s recent Apple parody promoting their catalogue has me changing my tune. Or at least ready to make an exception to our “never knock the competition” rule.  

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August 26, 2014

From ISIS, to Ferguson, to Perry's indictment - Lee Carter analyzes how Americans are reacting to these issues, and the leaders communicating about them today. 

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August 22, 2014

Don’t get us wrong. A lot of us love Sonos’s products (they make speakers and other devices that stream music from various online services).  But this week, the company committed a classic messaging mistake.

 

On Monday, the company send a vaguely worded email about one of its products. Here's our take. 

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August 21, 2014

 

This is a serious week.  And all eyes are on our leaders for answers.  For direction.  For hope.  So, how are American’s feeling?

 

 

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August 19, 2014

Lee Carter talks to FOX & FRIENDS about the subject of the crisis in Iraq, and whether or not it is dividing the American people. 

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August 14, 2014

This week was a big week for our country.  The situation in Iraq will either bring us together or divide us.  And how our leaders navigate through the coming weeks is going to dictate where we end up.  A country divided or a country united.  Here’s a look at how united we are standing this week.

 

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August 08, 2014

What you say matters a lot. But sometimes it’s important to bite your tongue and let the visual storytelling take over. Here's a case in point. 

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