March 13, 2015
Some language has baggage. But that doesn’t mean you can’t reclaim language that was once derogatory and shed its negative connotations.
In many Western countries the term “Made in China” has come to be synonymous with low quality. The butt of jokes, and the scorn of many shoppers. Despite a range of countries across the world with a focus on low-cost large-scale manufacture, “Made in China” has shouldered the infamy. But putting on a pair of trousers today I happened to look at the tag and noticed an interesting shift...
m+p partner Lee Carter discusses ISIS, a statement made by the State Department, and President Obama's strategy on FOX News's Strategy Room with Gregg Jarrett. Carter reminds us that every word matters. She explains that ISIS is here, and the American people don't want to hear Obama use caveats and defend his previous stance on ISIS.
Our language recommendation: Stop dismissing the threat. Show strong leadership, and tell us about what the United States’ strategy will look like moving forward.
m+p partner Lee Carter visits FOX & Friends to talk about the pulse of the people. Lee discusses the dial responses of Democrats and Republicans to current political issues. Did VA Secretary Robert McDonald give an effective apology? Will Governor Scott Walker be a fighter for the people? Is Secretary of State Kerry correct in claiming the world is safer today than it’s ever been? Watch to find out!
Watch m+p partner Lee Carter on FOX & Friends as she gives us the pulse of the people. She discusses Israeli Prime Minister Netanyahu's speech to Congress, Hillary Clinton's remarks about girl power, and a State Department spokesperson's response to Clinton's use of her personal email. Using dials from a focus group with both liberals and conservatives, Carter shows us what Americans truly felt about the recent remarks.
February 27, 2015
“Any fool can make something complicated.”
It’s with the spirit of this idea in mind that we regularly find ourselves advising our clients to simplify. To use the language of the everyman, not insider jargon. The main purpose of common language is, of course, to be broadly understood. And jargon is an insider’s game. Could a ten year-old understand it? If not, think hard about throwing it out there.
February 26, 2015
m+p partner Lee Carter joins Elizabeth Hasselbeck on FOX & Friends to give us the pulse of the people. Press play to see dial responses from a focus group with Democrats and Republicans. What happens when President Obama calls the idea that the US is at war with Islam an “ugly lie”? And when Attorney General Eric Holder calls out FOX News on their discussions of radical Islam? And did Jeb Bush make the right decision when he said he’s “his own man”?
The key finding: neither Democrats nor Republicans respond positively when they think public figures are being petty.
February 17, 2015
Vaccines are everywhere these days. Or at least, most people wish they were. The vocal minority of people who refuse to vaccinate or question the science of vaccines has caused quite a bit of discussion lately.
This brings up a persistent problem we see all the time in our work. How do you have a conversation with someone when they won’t listen to the facts? It starts with recognizing where that person is coming from, and acknowledging that there’s work to be done to rebuild trust.