language insights

Our take on the most, and least, effective communication.

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If crisis response is so obvious, why do so many people still get it wrong?

 

In a consumer-controlled, activist-driven, media-frenzied world, more and more industries and organizations are being put under the microscope. Flaws, real or not, are scrutinized and attacked. And you only have to take a look at the lines (or lack of) at your nearest Chipotle to see the impact of a true crisis on your bottom-line.

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On February 8, Chipotle closed all of its stores for a 

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The dials don’t lie.  Remember that time Fox News confronted Donald Trump with the negative reactions participants in a maslansky + partners session had to his language? Watch his priceless reaction. 

 

Stay tuned. We’ll continue to keep a pulse on the real folks who matter—the voters—throughout the election. 

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March 08, 2016

Spotify is at its core a social service. It was designed to be a simple way to listen to music with friends. And the app itself is billed as your “best friend,” who knows your taste in tunes and makes you “personal mixtapes” every week.

 

But if Spotify is supposed to be my friend, why doesn’t it talk about music the way my friends do?

 

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February 26, 2016

 

A few weeks ago, the National Review tried to take down Trump with a parade of reasoned opinions about why he is not a real conservative. The net effect: zero.

 

Jeb! Bush relentlessly attacked Trump for being a bully: a chaos candidate who was trying to insult his way to the presidency. He’s now watching the election from his couch.

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February 16, 2016

Career Politician. Establishment. Washington Insider. Get labeled with one of these and you’re doomed. Insider is out, outsider is in. So what’s your next move if you have these words written all over your resume?

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February 12, 2016

Love is in the air, dangerously cold weather warnings are wracking the east coast, and every restaurant is booked wall to wall for Sunday night—it must be that time of year again. No, we don’t mean Lincoln’s birthday. It's Valentine’s Day—perhaps the most binary holiday of the year. All the happily paired off couples traipse gleefully to their romantic dinners-for-two, while the rest of us hunker down indoors to weather the storm of sentimentality.

 

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February 10, 2016

When it comes to building—or rebuilding—corporate and industry reputations, I hear three questions most often:  

 

1. How do we position ourselves as innovative?
2. How do we get credit for all the good we do?
3. How do we respond when our company faces controversy?

 

These questions are not easy to answer. In the post-trust era we live in, where the public is skeptical of every message from large companies, it’s easy to come off as irrelevant, insincere, or arrogant.

 

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February 09, 2016

Donald Trump has been ahead in the polls for the Republican presidential nomination 

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February 09, 2016

For PR and marketing professionals, every headline condemning a company for questionable practices induces a feeling of dread: "Will I be next?"

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