language insights

Our take on the most, and least, effective communication.

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July 29, 2015

Lee Carter visits Fox News to talk about why voters have a hard time getting behind negative candidates, and how this affects Donald Trump, Lindsey Graham, and Marco Rubio.

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July 29, 2015

Lee Carter sits down with Fox & Friends, and talks Trump as a disrupter, Perry’s response, and Cruz trying to use the general distrust of politicians to his advantage.

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July 10, 2015

Image by Gage Skidmore.

In the late 90’s, I briefly fell under the spell of New York real estate impresario and not yet-presidential candidate Donald Trump. At the time, I was part of the newsroom leadership team at business channel CNBC, and “The Donald” had recently purchased the 1930’s era Bank of Manhattan (soon to become Chase) skyscraper at 40 Wall Street. Led by the phenomenal success of NBC’s Today Show, street-level live TV studios were all the rage, and Trump had the inspired idea to use this building’s former bank lobby as a TV studio for reporting stock market news in the heart of Wall Street. My boss Jack Reilly and I were invited down to scout the art deco building as a potential CNBC location.

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July 10, 2015

As the number of potential Republican nominees increases, Lee Carter talks about Scott Walker's credibility as a viable GOP candidate.

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July 10, 2015

Lee Carter discusses Hilary Clinton’s reaction to not receiving the subpoena for the Benghazi attack. How trustworthy is she and how will this affect her voters?

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July 08, 2015

Lee Carter, partner at maslansky + partners, sat down with Fox and Friends to discuss Governor Christie’s campaign strategy, Trump’s immigration comments and voter interest in Bernie Sanders.

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July 08, 2015

The front runners of Democratic and Republican primaries are both familiar names: Clinton and Bush. Lee Carter, partner at maslansky + partners, joins Fox and Friends to talk about why being part of these famous families may be more hindrance than help in the 2016 presidential election.

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June 18, 2015
Whole Foods Corrects its Brand Mistak
 
It’s hard to be a big brand these days, especially when you’re trying to communicate with millennials. With so many recommendations flying around, it’s easy to lose sight of your brand’s values in hopes of winning over a sought after audience.
 
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Winning an election is about gainfully defining the choice being presented. It is about successfully creating such a stark contrast between you and your opponents that when voters walk into a booth, picking which lever to pull is the easiest choice of the day.  

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You're walking into the office after an off-site meeting. Do you say hello to your team as you walk in, or head straight to your desk to get to work?

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