language insights

Our take on the most, and least, effective communication.

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August 22, 2014

Don’t get us wrong. A lot of us love Sonos’s products (they make speakers and other devices that stream music from various online services).  But this week, the company committed a classic messaging mistake.


On Monday, the company send a vaguely worded email about one of its products. Here's our take. 

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August 21, 2014


This is a serious week.  And all eyes are on our leaders for answers.  For direction.  For hope.  So, how are American’s feeling?



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August 19, 2014

Lee Carter talks to FOX & FRIENDS about the subject of the crisis in Iraq, and whether or not it is dividing the American people. 

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August 14, 2014

This week was a big week for our country.  The situation in Iraq will either bring us together or divide us.  And how our leaders navigate through the coming weeks is going to dictate where we end up.  A country divided or a country united.  Here’s a look at how united we are standing this week.


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August 08, 2014

What you say matters a lot. But sometimes it’s important to bite your tongue and let the visual storytelling take over. Here's a case in point. 

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Last night our President made a statement authorizing U.S. air strikes against Islamic militants in Iraq and airdrops of humanitarian aid for Iraqi religious minorities threatened by the extremists and our language strategists here at maslansky weighed in.  How did he do?  Well, we asked our team of communication experts what words they would use to describe his performance.  Here’s what they said.



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August 07, 2014

We can learn a lot about the language of leadership from President Obama’s hits and misses when he spoke in this week's address and an interview with The Economist.  Here’s what we learned:


  1. Leaders shouldn’t blame
  2. Leaders should bring us together
  3. Leaders must stay in touch with their people
  4. Leaders don’t rely on facts to do all their talking.


Now, let’s take a closer look.

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August 06, 2014

What do you do when you identify a disconnect between how you and your customers see your brand?


This is where struggling mall retailer Aeropostale finds itself (as do, to a lesser extent, the other members of the “three A’s” – Abercrombie & Fitch and American Eagle Outfitters).  Teens are beginning to see the brand as old news, reflected by six straight quarters of declining sales and a 65% drop in stock price.  But CEO Tom Johnson (and a recent $150M infusion by Sycamore Partners) says not so, that consumers just aren’t aware of ““all of the changes we’ve made to our brand.”

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August 05, 2014

Lee Carter analyzes how Americans are reacting to the voices in the news last week...


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August 05, 2014

Lee Carter sits in with Fox & Friends to discuss female leaders under scrutiny (including Hillary Clinton, Joan Rivers, Madeleine Albright). 

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