language insights

Our take on the most, and least, effective communication.

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September 23, 2016

 

 

Michael Maslansky joins Charles Payne on Fox Business to discuss Colin Powell's leaked e-mails. 

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September 09, 2016

m+p CEO Michael Maslansky joins Mornings with Maria to discuss why American Airlines’ new ad campaign is upsetting potential customers. When starting a conversation about easing the flying experience, what messaging is most effective to quell traveler frustration? Already disgruntled travelers may not be receptive to an instructional tone, and at what point should a company reconsider their language strategy?

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September 09, 2016

m+p president Lee Carter visits FOX & Friends to grade Clinton and Trump’s recently released general election ads. With what constituents are these ads proving most effective? Who packed the biggest punch? 

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September 09, 2016

Lee Carter, partner at maslansky + partners, visits FOX's Justice with Judge Jeanine to discuss the 16 point drop in Trump's polling numbers post-Republican National Convention. Lee gives an overview of the key reasons why Trump has seen this large drop in support.

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If crisis response is so obvious, why do so many people still get it wrong?

 

In a consumer-controlled, activist-driven, media-frenzied world, more and more industries and organizations are being put under the microscope. Flaws, real or not, are scrutinized and attacked. And you only have to take a look at the lines (or lack of) at your nearest Chipotle to see the impact of a true crisis on your bottom-line.

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On February 8, Chipotle closed all of its stores for a 

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The dials don’t lie.  Remember that time Fox News confronted Donald Trump with the negative reactions participants in a maslansky + partners session had to his language? Watch his priceless reaction. 

 

Stay tuned. We’ll continue to keep a pulse on the real folks who matter—the voters—throughout the election. 

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March 08, 2016

Spotify is at its core a social service. It was designed to be a simple way to listen to music with friends. And the app itself is billed as your “best friend,” who knows your taste in tunes and makes you “personal mixtapes” every week.

 

But if Spotify is supposed to be my friend, why doesn’t it talk about music the way my friends do?

 

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February 26, 2016

 

A few weeks ago, the National Review tried to take down Trump with a parade of reasoned opinions about why he is not a real conservative. The net effect: zero.

 

Jeb! Bush relentlessly attacked Trump for being a bully: a chaos candidate who was trying to insult his way to the presidency. He’s now watching the election from his couch.

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February 16, 2016

Career Politician. Establishment. Washington Insider. Get labeled with one of these and you’re doomed. Insider is out, outsider is in. So what’s your next move if you have these words written all over your resume?

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