language insights

Our take on the most, and least, effective communication.

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February 27, 2015


 

“Any fool can make something complicated.”
 

It’s with the spirit of this idea in mind that we regularly find ourselves advising our clients to simplify. To use the language of the everyman, not insider jargon. The main purpose of common language is, of course, to be broadly understood. And jargon is an insider’s game. Could a ten year-old understand it? If not, think hard about throwing it out there.
 

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February 26, 2015

m+p partner Lee Carter joins Elizabeth Hasselbeck on FOX & Friends to give us the pulse of the people. Press play to see dial responses from a focus group with Democrats and Republicans. What happens when President Obama calls the idea that the US is at war with Islam an “ugly lie”? And when Attorney General Eric Holder calls out FOX News on their discussions of radical Islam? And did Jeb Bush make the right decision when he said he’s “his own man”?


The key finding: neither Democrats nor Republicans respond positively when they think public figures are being petty.

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February 17, 2015

m+p partner Lee Carter discusses the Affordable Care Act on FOX News's Strategy Room with Gregg Jarrett. 

 

Our language recommendation: when discussing the ACA, it’s time to focus on tangible benefits to Americans—not on party lines. 

 

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February 17, 2015

 

Vaccines are everywhere these days.  Or at least, most people wish they were.  The vocal minority of people who refuse to vaccinate or question the science of vaccines has caused quite a bit of discussion lately.

This brings up a persistent problem we see all the time in our work.  How do you have a conversation with someone when they won’t listen to the facts?  It starts with recognizing where that person is coming from, and acknowledging that there’s work to be done to rebuild trust.

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February 13, 2015

 

Ok, Groupon, I get it – you’re trying to be inclusive of those in loving relationship and those of us who might still be looking for someone. But with your latest email headline, I think you may have missed the mark with everyone…. or almost everyone. 

 

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February 09, 2015

 

Now that the dust has settled on President Obama’s State of the Union address, we wondered if a certain phrase he used, “Middle Class Economics,” was as effective in the real world as it was in the grand chamber of the House of Representatives.  

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February 04, 2015

Next to nobody reads budgets. So how the President and others position it is incredibly important. And boy has he found a gem with “middle class economics.”

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February 03, 2015

Michael Maslansky joins Neil Cavuto to discuss Deflategate following the Patriots' fourth Super Bowl win. Michael says that reputation is a fragile thing and that this scandal will follow the Patriots, and the NFL, for a long time.   

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February 02, 2015

Super Bowl Sunday.  It’s the best day of the year for fans of advertising everywhere!  So, how did this year’s ads stack up?  I think overall folks were surprised – and some were even disappointed – with the serious tone that this year’s ads took.  Instead of tears of laughter, we had real tears in our eyes. This year’s Super Bowl ads could have been sponsored by Kleenex.

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January 30, 2015

What do people think of Bill Belichick's role in deflating footballs? Lee Carter joins FOX and Friends to find out.

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