No matter your job or industry, you should talk like a Washington lobbyist.
Yes, you read that right. And now you’re probably thinking, “But I’m not anything like Remy on House of Cards!”
I get it. The term “lobbyist” is a mixed bag these days. And maybe you don’t see the parallels to your current job – especially if you work outside of the Beltway.
We live in challenging times. Everything is politicized.
At the same time, we know that 87% of people purchase a product because a company advocated for an issue they cared about.So the question is – how do companies engage in a values-based conversation without alienating half of their customers or client-base?
March 15, 2017
On March 8, millions around the world supported women’s issues through protests, demonstrations, and by donning the color red. International Women’s Day serves as a day to celebrate how far society has come and serves as a powerful reminder of all we have left to do to truly achieve equality for women around the globe.
February 07, 2017
Every year, brands get involved in politics during the Super Bowl. From 1984 to today, many of our most memorable ads have made a political statement. But predictably, those same ads generate a backlash. Stick to sports! Give me an escape, not a civics lesson! (Puppymonkeybaby, anyone?)
As this year proved again, though,“stick to sports” isn’t advice all brands want to take. So let’s say you’re a brand trying to make a political statement today. How do you create an ad that’s seen as relevant and impactful?
January 31, 2017
Everyone wants to be an achiever. It’s better to be a work-in-progress.
It can be tempting for companies to try building brand equity by proving to their audiences that they’ve met goals, hit targets, done good…or have committed to do so in the future. Here’s what their audiences think:
- We hit our goals
- We increased our service reliability
- We did...
- We will…
January 18, 2017
Whether you want to remember, or forget 2016…it was a big year for gut-busting, eye-misting, cringe/applaud worthy language. Being in the business of uncovering precisely the right language means we see everything through that lens. Given the polarizing nature of the election, this year’s selections were a particular challenge (which is why this comes a bit late!). But regardless of where you stand politically, we’ve tried to capture the moments that had the greatest impact. We hope our annual Language Moments will help you bring closure for 2016 and lift you up for 2017! Enjoy!
September 09, 2016
m+p CEO Michael Maslansky joins Mornings with Maria to discuss why American Airlines’ new ad campaign is upsetting potential customers. When starting a conversation about easing the flying experience, what messaging is most effective to quell traveler frustration? Already disgruntled travelers may not be receptive to an instructional tone, and at what point should a company reconsider their language strategy?