language insights

Our take on the most, and least, effective communication.

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October 30, 2014

Michael Maslansky talks about midterm election predictions on Fox News with Dr. Larry Sabato, director of University of Virginia Center of Politics and Bill O’Reilly. Both guests agreed that Republicans will take the Senate. Maslansky explains that as we approach the election, issues surrounding Obama’s administration are going to move voters toward the GOP. Dr. Sabato brings up the fact that neither Democrats nor Republicans have satisfied U.S.

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October 06, 2014

Lee Carter visits Fox and Friends to analyze President Obama and Speaker Boehner’s comments on the conflict with ISIS. She compares polling data from both “influencers” (people who are involved in the media) and “millennials” (people who reached adulthood in the 2000s) to show how they reacted to both speeches. Lee reaches the conclusion that Speaker Boehner’s comments were perceived as overly-partisan, while President Obama’s comments were perceived as inauthentic.

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October 06, 2014

maslansky + partners CEO Michael Maslansky visits Fox’s The Real Story with Gretchen Carlson to discuss the safety concerns of youth football with former NFL player Chris Valletta and former Navy SEAL and FBI Agent Jonathan Gilliam. They discuss the recent deaths of three high school football players, specifically how concussion awareness and precautionary measures could have prevented these tragedies.

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September 18, 2014

This week we spoke to voters in different markets from Massachusetts to North Carolina to Illinois.  And one theme was clear.  It’s time for straight talk.  They want to have our leaders tell us like it is.  They have had enough of elusive messages.  Enough of nuance.  Enough politics.  ENOUGH.  They are hungry for straight shooters.  

 

 

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September 18, 2014

After the financial crisis, Facebook’s privacy policies, the BP oil spill, Erin Brockovich, overdraft fees, obese children, bad iPhone reception, and a bunch of other things that are starting to look very much like a Pattern of Behavior, people basically expect by default that companies will try to punt their responsibilities off onto consumers first, the government second, “parents” if it comes to that, or pretty much anyone else who happens to be standing around looking like an innocent sucker.

Most companies of course have no such desire, but the perception is still real. We think AstraZeneca gets it.

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September 05, 2014

 

Paris—As the Eurozone’s economic woes continue, there is much debate over the belt-tightening medicine championed most loudly by Germany’s Angela Merkel.  Here's how the language of the debate is playing out. 

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September 04, 2014

Lee Carter analyzes and compares messages from both U.S. President Barack Obama and British P.M. David Cameron in reaction to the threat from ISIS. 

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September 04, 2014

We normally tell organizations to stay positive in all their messaging—after all, even if you make a compelling point about someone else’s faults, no one likes a mud-slinger.  

 

But Ikea’s recent Apple parody promoting their catalogue has me changing my tune. Or at least ready to make an exception to our “never knock the competition” rule.  

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August 26, 2014

From ISIS, to Ferguson, to Perry's indictment - Lee Carter analyzes how Americans are reacting to these issues, and the leaders communicating about them today. 

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August 22, 2014

Don’t get us wrong. A lot of us love Sonos’s products (they make speakers and other devices that stream music from various online services).  But this week, the company committed a classic messaging mistake.

 

On Monday, the company send a vaguely worded email about one of its products. Here's our take. 

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