Bridging Perception Gaps

Want to show your attendees what their customers and clients really think? Want to make your event truly interactive? In this extremely powerful presentation, we demonstrate how Instant Response dials sessions work. These sessions provide unique and dynamic insight into the minds of your most important target audiences.

The goal is to address and frame important issues or challenges for your attendees and then help them understand and overcome communication challenges between them and their customers, voters, or the general public.

We have run these highly customized sessions at industry events (to highlight the public’s reactions to important political and legislative issues), sales conferences (to train financial advisors on how to better attract and keep clients), and management training conferences (to show a company the challenges it faces in shifting public opinion). In every case, the audience has delivered exceptional reviews.

In this video, we show clips of Michael moderating a series of live-dial sessions and conferences. Using hand-held dials, participants react second-by-second to a series of messages tailored for the event. Their instantaneous reactions are projected onto large screens for conference attendees to follow. Participants then discuss what language did and didn’t work, and why.

Because these sessions allow your attendees to get new insights directly from their target audience, it has the ability to change minds and behaviors in the way few other presentations do. They help you understand why your audience thinks, feels, and reacts the way they do, and what they take away from your messaging.