Michael Maslansky joins FOX Business, Money with Melissa Francis, to discuss the effectiveness of Coca-Cola’s recent health campaign targeting obesity.
Last week we brought our Instant Response technology to PRWeek‘s Power to the People. It was billed as an interactive conference for a transparent age, with audiences using our innovative new Smartphone Web App, created by SquareOff, to register their moment-to-moment responses to speakers.
We tracked audience responses to debates on Ethical Risk in PR, and concepts pitched to an audience of PR professionals in ‘The Battle of the Big Ideas’. We analyzed how those with more or less industry experience reacted to different themes, with Michael Maslansky giving feedback to audiences on how we tracked their responses. Participants were given a new level of event interactivity, and saw the results of this displayed in real-time:
“Delegates are constantly frustrated by conferences where they are ‘talked at’ all day and can’t interact with the content. The use of dial technology at PRWeek’s Power to the People event was an extremely effective way to engage our delegates in the content and to keep them interested throughout sessions.” - Steve Barrett, Editor-in-chief, PRWeek
“The SquareOff technology let every member of the audience participate in our session by reacting in real-time to each of the speakers. By using their smartphones they could give their moment-by-moment reactions and see how everyone else in the room was reacting as well. SquareOff is a great technology to create an interactive live event.” - Dave Senay, President and CEO, Fleishman-Hillard
With this new technology, your everyday Smartphone is turned into your personal Instant Response dial. We look forward to utilizing this exciting new advancement in audience response at future events, and in other innovative ways in the future. Watch this space.
Michael Maslansky presented to Oticon’s 5th International Conference in Copenhagen earlier this year.
Michael laid out a practical approach to using the Language of Trust to effectively address some of the toughest questions hearing care patients face, and manage some of the hearing care industry’s most common and difficult communication challenges.
The video of Michael’s address can be seen here.